That Was Then… This Is NEXT – The In-Store Process
A recent Polk study shows that after completing their online research, 7 out of 10 car shoppers will simply walk in to your dealership without phoning or emailing first. What’s it mean for your dealership’s Meet & Greet process? Steve Hanson, Cobalt Performance Improvement Consultant, let’s you know what to do NEXT to acknowledge the fact that your in-store customers have already “met” you online.
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