Customer Communication

Effective marketing relies on a deep understanding of your customer base. Leverage the customer information you already have to attract and nurture leads with CDK’s Lightspeed CEM.

Digital Marketing
Grow Sales Potential
Grow Sales Potential

Personalized marketing utilizing customer history improves loyalty and retention.

Have Profitable Conversations
Have Profitable Conversations

Automated reminders and personalized follow-ups encourage engagement.

Eliminate Expenses
Eliminate Expenses

Robust tools and resources enable cost-effective communication.

Customer Communication Features

Your LightspeedEVO DMS already stores customer history information and purchase data — put it to good use. With segmented lists, customized messages, and seamless campaign management, you can take that data and transform it into actionable insights.

Targeted Reach
Targeted Reach

Personalize communication with segmented lists, vehicle-specific promotions for motorcycles, ATVs, and recreational units, and customized trade-in specials triggered by the age of the customer’s vehicle.

Campaign Management
Communication Processes

Create follow up chains that allow you to customize the communication process for how you’d like your teams to work with the customers, ensuring that each customer has the appropriate communication chain.

Automated Responses
Automated Text & Email

Specify automatic text or email communication based on your custom triggers, saving your employees the time from having to manually do this work and keeping contact with long cycle leads.

Newsletter Distribution
Every Department

View communication and follow up across all departments, allowing your teams to work together rather than in separate silos.

Automated Collateral
Automated Collateral

Never forget a service reminder, warranty update, or birthday card with set-and-forget automatic delivery.

Interested in Customer Communication?