Are You Tracking Leads in Google Analytics
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by
Colleen Harris
| 11/06/2018

Are You Tracking Leads in Google Analytics?

Don't miss a lead by having the wrong settings.

Google Analytics is a valuable resource for any dealer looking for information on how they are performing. However, it can also be very confusing to navigate. If you're a CDK Website customer, here are a few tips on how you can make the data work for you.

One of the most common questions we get about Google Analytics is how to track email leads. Historically, email leads for dealers were tracked by the "Thank You" page destination goal. Our responsive website platform does not have "Thank You" pages, so we use an event for form submission.

Since 2017, CDK has passed that event automatically to any Google Analytics account. As part of our goal to support Google Analytics, we have updated that event name. Dealers who are tracking "Form Submits" should go in and update their event goal to say "Form Submit". This will help ensure that the leads are tracking properly.

18-9585_blog_image.jpgWith this change, we’ve also rolled out some new event metrics around forms. Dealers will now be able to see every time a form was opened, by form. These new metrics allow dealers to start to understand how many customers are opening a particular form compared to how many of them actually complete the form.

Download our white paper on how to set up email lead goals in Google Analytics, and then make sure to read our Google Analytics best practices document.

Colleen Harris
Colleen Harris

Colleen Harris is an Earned Marketing Lead Analyst at CDK Global and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for link building and content creation, and has been referred to here at CDK as the “Google Whisperer." Outside of CDK, Colleen has volunteered as a digital consultant for non-profits in the Seattle area.