Automotive CRM Software

Build strong relationships and boost sales with CDK ELEAD CRM, the leading data-driven auto dealer software.

Automotive CRM Software
CONNECT SMARTER, SELL FASTER
CONNECT SMARTER, SELL FASTER

Keep customers engaged with informative, easy to use workflows.

IMPROVE VISIBILITY
IMPROVE VISIBILITY

Monitor customer and dealership activity from a single intuitive dashboard.

OPTIMIZE DEALERSHIP OPERATIONS
OPTIMIZE DEALERSHIP OPERATIONS

Tailor custom solutions and integrations to fit your unique store processes.

"With ELEAD CRM, all our processes are organized and measured in a snapshot. I can see the heartbeat and activity of the store, and what people are doing to make sure we stay ahead of any problems."
Ryan Hall, GM
Kendall Toyota
ELEAD CRM Features

Developed by automotive retail experts, ELEAD CRM provides comprehensive solutions to meet the needs of today’s modern dealerships and their customers.

FAST AND FLEXIBLE CRM FOR ALL DMS PROVIDERS

ELEAD CRM offers tight integrations into all DMS providers, seamlessly connecting your business and optimizing the experience for dealers and their customers.

SALES SOLUTIONS THAT MOVE WITH YOU

Connect with customers and prospects no matter the location with the user-friendly ELEAD Mobile App and digital retailing tools that let you perform all sales activities to close more deals quickly.

INTERNET LEAD MANAGEMENT - SIMPLIFIED

Maximize the value of internet inquiries by keeping customers engaged with an automated responder that includes quotes on a vehicle of interest, alternative vehicles and compelling calls-to-action.

DATA-DRIVEN INSIGHTS AND OPTIMIZATION

Easily track performance across departments and rooftops with customizable reports and dashboards that paint a clear picture of activities, metrics and campaign analytics.

HARNESS THE POWER OF EQUITY MINING

Discover a new stream of sales opportunities inside your existing database. Engage qualified equity customers with effective multi-channel marketing campaigns to convert them into repeat buyers.

FEATURES
WHY ELEAD CRM?
WHY ELEAD CRM?
  • Unparalleled Training and Support
  • Unparalleled Training and Support

    Experience best-in-class support that offers both proactive and responsive help from automotive retail experts for all dealer operations. Superior training and onboarding ensure every member of your team is utilizing the system properly and getting the most from your investment.

  • Leader in Dealer Satisfaction
  • Leader in Dealer Satisfaction

    ELEAD is regarded as the gold standard in automotive CRM. Our recognition as the industry’s most awarded sales platform for five consecutive years reflects our passion and commitment to helping dealers and the customers they serve.

  • Solutions for Dealer Challenges
  • Solutions for Dealer Challenges

    Only ELEAD CRM is designed to offer out-of-the-box, custom solutions for the toughest of dealer challenges. From tools to manage unique workflows and reporting to helping manage phone activities – we’ve got you covered.

    Interested in ELEAD CRM ?