Digital Advertising Success Story – Esserman International Auto Group

“It brings all these people into the buying funnel… I believe [Cobalt's] digital program brought a lot of people in on the low end of the funnel, and I think it has a lot to do with the retargeting. It’s people who are in-market. They’re actively out there looking for a vehicle.”

Pancho Diez-Rivas, General Manager with the Esserman International Auto Group

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