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The Cobalt Inventory Display has been completely redesigned based on extensive research and consumer usability testing to provide your website visitors with improved search, navigation and shopping experiences to help increase your lead generation rates. This release includes over 100 enhancements and incorporates the latest web 2.0 technical advances and features. Innovative merchandising and content have been deployed to equip your website with the very best inventory display available.
Inventory Display Features include:
- Ability to search and view new, used and CPO vehicles side by side.
- Sliders to change search criteria by simply dragging a slider bar.
- Multiple content tabs to organize consumer navigation.
- Ability to initiate searches based on a monthly payment amount.
- Integrated "Show Me" filters and "Specials".
- Persuasive content, such as multiple vehicle images and history reports, without the need to browse multiple pages.
- Automatic results refresh so that content is immediately updated when search criteria is changed.
After your homepage, your inventory display pages are the most viewed of any pages on your website. Cobalt has partnered with research leaders in the automotive and online fields, as well as underwritten extensive usability studies, to ensure that Cobalt marketing services provide consumers with the most intuitive, easy-to-use inventory interfaces in the industry. Online vehicle navigation and shopping has never been more engaging for consumers or better suited to help increase your lead generation rates.
