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Cobalt's partner Google reports that 89% of consumers making in-store purchases use search engines prior to purchase. Searches for makes, models, vehicle location and even color are all part of the consumer research process - for both new and used vehicles. A smart search engine marketing strategy combines organic search optimization and paid search marketing to maximize every opportunity to be "found" by shoppers at all stages of the buying process.

Cobalt's search solutions are critical components of a successful dealership's overall advertising strategy, ensuring that search efforts drive maximum brand exposure, quality website traffic, and ultimately, leads and sales. No other automotive marketing partner can offer dealers this level of comprehensive marketing solutions with this amount of content optimized to appear search results. Simply put, more indexed digital content means higher-ranking dealer visibility.

Cobalt's multiple methods for dealerships to be exposed to consumers through search include:

• Cobalt Websites: Every page on Cobalt's platform is indexed and optimized to increase dealer website relevancy
• Inventory Display: All merchandising content is indexed to appear in search results
• Specials & Promotions: Nationally aligned promotions or local store specials are dynamically optimized to appear in in-market searches
• Landing Pages: Brand-specific consumer landing pages by local market (DMA) and dynamically rendered regional landing pages based on consumer behavior
• Search Campaigns: Locally targeted brand and competitor campaigns plus make, model, SPO, financing, service and more

Search Engine Optimization (SEO)

Search is not one product, it's a strategy. Cobalt provides dealers with as much or as little assistance in directing their search programs as they desire. In addition to our SEO ready website platform, Cobalt offers ProCare Services. ProCare gives you a team of digital marketing experts, including a SEO Specialist. The team personally manages your SEO and overall online strategy, to deliver increased visibility and website performance.

Paid Search Marketing

Cobalt helps dealers leverage the power of online advertising by providing two paid search marketing solutions that fit the individual dealerships needs: PowerSearch and Search Essentials.

PowerSearch is Cobalt's complete paid search marketing service targeting consumers in the middle and late stages of the consumer buying process. The solution offers the flexibility to target shoppers who are looking for new or used vehicles, as well as certified pre-owned vehicles, service, parts and even financing. With the PowerSearch service your digital marketing specialist will work with you to implement, monitor, evaluate and optimize your campaigns on an ongoing basis as well as provide customization around your dealership brand, seasonal or event promotions.

The Advantages of Cobalt's PowerSearch include:

• A dedicated Google-certified Digital Marketing Specialist to optimize your campaigns and partner with you to ensure optimal results based on your dealership's business goals
• Smart™ technology that adjusts your search campaigns continuously
• Flexibility to customize your campaigns including for geo-targeting, ad copy personalization, seasonal or event promotions and more
• Industry-leading customer monthly reports
• Complete transparency via more detailed paid search performance reports
• Premier partnership with Google and Yahoo

Search Essentials is a low cost paid search service designed to help dealers reach customers that are in the later stages of the car buying process. With Search Essentials, your dealership can drive immediate results while keeping costs down.

The Advantages of Cobalt's Search Essentials include:

• Advanced keyword and bid optimization that targets low-funnel shoppers
• Smart™ technology that adjusts your search campaigns continuously
• Ad copy that is customized to effectively communicate your dealerships branding and "why us" message
• Industry-leading customer monthly reports
• Premier partnerships with Google and Yahoo

Contact Cobalt today to formulate a complete paid search marketing strategy targeting consumers throughout the car buying process.