This is a recording of actual consumer search activity across the Cobalt network during a 2 hour period on 8/30/12. The blue phrases are the search terms that a shopper typed into Google, Yahoo! or Bing prior to clicking on a dealer link in the organic search results. The green phrases are the actual terms typed prior to a shopper clicking on a dealer’s paid search ad. The counter displays the rate per second that shoppers are clicking through to dealer websites from search engines. If it seems like there’s a lot going on, that’s because there is!
Cobalt Business Intelligence, 2012