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Cobalt Newsroom - Press Release
Free Dealix Webinar Focuses on How to Market in a Down Economy
December 2, 2008
Redwood City, CA - Dealix, a division of Cobalt, and the leading provider of quality automotive leads for dealerships, dealer groups and automotive manufacturers, announced today a webinar focused on practical tips for dealers about closing car sales in a down economy. The free, 45-minute long event, "How to Market in a Down Economy - Four Strategies to Success," begins at 1:00 pm EDT on Dec 11 and is a part of Dealix's continual effort to provide automotive dealers the tools and training for successful lead handling in the challenging economic environment.
"Dealers are under pressure to operate their business as efficiently as possible to survive the current economic environment. Dealix understands the dealer side of the business and provides education and insights on how best to sell a vehicle with an eye towards manageable, measurable and trackable lead management," said Anna Zornosa, Executive Vice President and GM of Dealix, Inc.
The webinar will show dealers how they can:
- Increase sales without increasing their marketing budget.
- Appeal to today's cost-conscious shoppers with the right messaging and offers.
- Know what needs to be done to boost lead conversion rates and sell more cars at a lower cost.
- Avoid the most common mistakes when measuring lead performance.
- Prove the value of the Internet department to the dealer principal or CFO.
"Kevin Root presents a compelling case to dealers to follow his practical and metrics based guidance in his presentation, Marketing in a Down Economy: Four Strategies to Success," says David Kain of Kain Automotive. "The presentation is chock full of timely studies and actionable ideas and should be required viewing for all dealers. Kevin has consistently resisted going with his gut in guiding dealers - He always identifies trends, seeks financially sound opportunities and guides dealers on a purposeful route to success. This presentation hits the mark."
Dealers do not have to be Dealix customers to join the webinar, but they must download free WebEx software (http://www.webex.com) to participate. To learn more about the product improvements Dealix has made that make leads more manageable, measurable and trackable, please contact Dealix at (800) 213-6943.
About Dealix
Dealix, a division of Cobalt, is the world's leading provider of quality automotive leads for dealerships, dealer groups and automotive manufacturers. Dealix has the broadest and highest quality lead supply network in the industry, including partnerships with Edmunds.com, MSN Autos, Kelley Blue Book, AOL Autos and Yahoo! Autos. Dealix's advanced quality control and routing technology matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality user experience while providing dealers one of the most efficient methods to sell more cars.
Contact Information
Amy Hatch
Email: ahatch@cobalt.com
Phone: 206-219-8132
