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Cobalt Newsroom - Press Release
Cobalt and Dealix Participate in 7th Digital Dealer Conference
October 23, 2009
Seattle, WA - Cobalt, the leading provider of digital marketing solutions to the retail automotive industry, and its Dealix division are once again among the key industry leaders at next week's 7th Digital Dealer Conference in Nashville, TN.
On Monday, November 2, Cobalt digital marketing expert "VJ" Volker Jaeckel, will lead the social networking session, "Get in Shape, be Fit and Stay Ahead of the Curve - The One-hour a Day Social Media Workout Plan." Jackel, fresh from his role as the head of social media at a leading dealer group, gives dealers real-world strategies for following a daily 60-minute training plan to get into 'Web 2.0 shape.'
Also on Monday, Dealix's general manager Anna Zornosa will join Kain Automotive founder David Kain and Bill Marsh Automotive Group eBusiness director Dana Pratt III for the expert panel, "How to Get Ahead and Stay Ahead with Excellent Phone Lead Handling Skills that Get Appointments and Close Deals." The session will cover phone lead study results, tactical tips for taking control of a call, and recordings of genuine dealer phone calls - the good, the great, and the downright terrible - and will include actual call examples.
On Tuesday, November 3, long-time Cobalt dealer training consultant Rich Rikess will run an interactive workshop entitled "Create an Actual Display Ad and Learn How Easy and Effective Display Advertising Can Be." Dealers will participate in a hands-on workshop with their personal laptops, utilizing Cobalt's ad creator tool to complete a ready-to-traffic, animated display ad.
Visit booth# 61 & 62 at Digital Dealer to learn more about Cobalt's comprehensive, integrated suite of measurable digital marketing solutions, and Dealix's innovative Quality Pledge™ with Hassle Free Lead Return™. For more information about the 7th Digital Dealer Conference please visit www.digitaldealerconference.com. To learn more about Cobalt and its Dealix division please visit www.cobalt.com and www.dealix.com.
About Cobalt
Cobalt is North America's leading provider of digital marketing services to the automotive industry. For more than fourteen years, Cobalt's mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profitability through cutting-edge digital marketing services, including display advertising, paid search, websites, owner marketing and organic search optimization. Cobalt currently provides marketing services to nearly half of the automotive dealerships in the United States, as well as automotive dealers in Canada and Mexico. Cobalt's digital marketing services are endorsed by two-thirds of the world's major automotive manufacturers.
About Dealix
Dealix, a division of Cobalt, is the world's leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix is the only Internet marketing company that backs its new and used car leads with the Dealix Quality Pledge™, a distinct set of criteria that defines a quality lead, and the ability to use the Hassle Free Lead Return™ if a lead lacks any one of those criteria. The company can offer this pledge because it has the broadest reach and the highest quality lead supply network in the industry, including Yahoo! Autos, Kelley Blue Book, Edmunds.com, AOL Autos, MSN Autos, and others. Dealix powers the dealer selector and price quote platforms on Yahoo! Autos, AOL Autos, MSN Autos, and NADA Guides; represents Edmunds' Premier Dealer Program; and places dealers' used inventory in the Kelley Blue Book Trusted MarketplaceSM. Dealix connects dealers with the millions of car shoppers who prefer independent Internet sites when shopping for new cars and used cars online. The Dealix Lead Platform quickly matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality car buying experience for consumers and providing dealers with one of the most efficient methods available today for marketing and selling cars.
Cobalt Contact:
Amy Hatch
Email: ahatch@cobalt.com
Phone: 206-219-8132
