Cobalt Newsroom - Press Release

Cobalt and Dealix Participate in the J.D. Power and Associates 2009 Automotive Internet Roundtable

October 13, 2009

Seattle, WA - Cobalt, the leading provider of digital marketing solutions to the retail automotive industry, and its Dealix division will join key industry leaders at this week's J.D. Power and Associates' 2009 Automotive Internet Roundtable in Las Vegas. Cobalt is a proud long-time sponsor of the annual roundtable.

This year, Cobalt president and CEO, John Holt will be a member of the event's October 14th panel, "Juggling the Customer - Don't Drop the Ball." This panel will examine who is responsible for maintaining the customer relationship and how effectively manufacturers and dealers are coordinating efforts to deliver valuable information to the right people at the right time. Holt will join executives from AOL Autos, General Motors, Sonic Automotive and American Honda Motor Co., Inc on the panel.

On day two of the Roundtable, Anna Zornosa, general manager of Cobalt's Dealix division and a Cobalt EVP, will join the panel, "Beyond the RFQ: Optimizing the Purchase Process for All Online Shoppers," along with executives from AutoTrader.com, Kelley Blue Book, Kia Motors America and OneCommand. The panel will discuss the current state of the automotive lead industry and the best ways to address the challenges and goals of the vertical.

For more information about the 2009 Automotive Internet Roundtable please visit www.jdpower.com/corporate/about/roundtable/. To learn more about Cobalt and its Dealix division please visit www.cobalt.com and www.dealix.com.

About Cobalt
Cobalt is North America's leading provider of digital marketing services to the automotive industry. For more than fourteen years, Cobalt's mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profitability through cutting-edge digital marketing services, including display advertising, paid search, websites, owner marketing and organic search optimization. Cobalt currently provides marketing services to nearly half of the automotive dealerships in the United States, as well as automotive dealers in Canada and Mexico. Cobalt's digital marketing services are endorsed by two-thirds of the world's major automotive manufacturers.

About Dealix
Dealix, a division of Cobalt, is the world's leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix is the only Internet marketing company that backs its new and used car leads with the Dealix Quality Pledge™ a distinct set of criteria that defines a quality lead and an invitation to use Hassle Free Lead Return™ if a lead lacks any one of those criteria. The company can offer this Pledge because it has the broadest reach and the highest quality lead supply network in the industry, including Yahoo! Autos, Kelley Blue Book, Edmunds.com, AOL Autos, MSN Autos, and others. Dealix powers the dealer selector and price quote platforms on Yahoo! Autos, AOL Autos, MSN Autos, and NADA Guides; represents Edmunds' Premier Dealer Program; and places dealers' used inventory in the Kelley Blue Book Trusted MarketplaceSM. Dealix connects dealers with the millions of car shoppers who prefer independent Internet sites when shopping for new cars and used cars online. Dealix's all new Leads Platform quickly matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality car buying experience for consumers and providing dealers with one of the most efficient methods available today for marketing and selling cars.

Media Contact:

Amy Hatch
Email: ahatch@cobalt.com
Phone: 206-219-8132

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