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Cobalt Newsroom - Press Release
Industry Experts Support Launch of Automotive News Dealer Marketing Forum
August 20, 2008
SEATTLE - Cobalt announced it is a charter sponsor of today's launch of a brand new automotive industry forum on Automotive News' online website www.autonews.com. Automotive News has created the forum to facilitate an open, independent and engaged community of automotive dealers and industry participants. Cobalt is sponsoring the Automotive Marketing forum, bringing together automotive dealer and industry marketing experts to share best practices, insights and opinions with colleagues on the full spectrum of automotive marketing practice from TV, print and radio to search, online advertising and social media.
Each month the forum will feature four guest moderators from across the automotive industry to share their insights and stimulate discussion on Traditional Marketing, Emerging Media, Online Marketing and Marketing Performance Measurement.
"Automotive News is committed to providing dealers with new medias for sharing news, knowledge and industry insight," said Victor Galvan, Automotive News Web Editor. "That is why we have created this new online forum. We are excited to partner with Cobalt on this new venture and together share the goal of providing another outlet for dealers to have their voice heard."
First featured guest moderators in the Automotive News' online Dealer Marketing forum:
Cathy Martinez
Founder, eCommerce Department, Ed Morse Automotive Group
Ted Linhart
Chairman and CEO, Dominion Auto Group
David Schwartz
Local Category Director, Yahoo!
Chris Reed
Chief Marketing Officer, Cobalt
Join the conversation at www.autonews.com/dealermarketing.
About Cobalt
Cobalt is North America's leading provider of automotive marketing services. For thirteen years, Cobalt's mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profitability. Cobalt provides marketing services to nearly half of the automotive dealerships in the United States, as well as automotive dealers in Canada and Mexico. Cobalt's marketing services are endorsed by two-thirds of the world's major automotive manufacturers.
About Automotive News
For over 80 years, Automotive News has been a respected authority on all things automotive. Today, Automotive News has more than 50 and reporters and editors all over the globe, from North America to Europe to Asia. Automotive News delivers current news, in-depth features, insightful editorials, auto show coverage and more to 74,200 paid subscribers. The publication's Web site www.autonews.com is regularly updated with weekly print content as well as breaking news via their network of reporters and Reuters News Service, Automotive News event presentations available for download, a comprehensive archive of articles and a wealth of global auto industry statistics through the Automotive News Data Center. Registered users can also request up-to-date information via daily and weekly e-mail newsletters and breaking news alerts.
Contact Information
Amy Hatch
Email: ahatch@cobalt.com
Phone: 206-219-8132
