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Cobalt Newsroom - Press Release
MINI USA Selects The Cobalt Group as New Dealer Website Provider
August 1, 2007
SEATTLE — The Cobalt Group, Inc., the leading provider of marketing services to the retail automotive industry, today announced that it has entered into a partnership with MINI USA as the exclusive provider for all 82 MINI USA dealer websites.
Cobalt and MINI USA will be working in partnership to develop dealer websites that let the MINI dealer network better leverage the brand's online marketing campaigns, allowing them to take advantage of their growing market of online shoppers.
MINI USA will be using Cobalt's new website platform, which incorporates frameless architecture, best-in-class organic search compatibility, and enhanced content management tools making it easier than ever to update dealer websites.
MINI USA is also taking advantage of Cobalt's customized Proactive Services, which include proactive account contact with a named MINI account team, providing recommendations on improving organic search optimization, offline and online advertising synchronization and website fine tuning based on dashboard reports to drive ever higher conversion rates.
"Our entire company is excited about the opportunity to work with MINI USA and its dealer network," Cobalt co-founder and CEO, John Holt said. "Buying a MINI is an experience unlike any other, and we are focused on putting our suite of marketing services to work to further enhance the shopping process and increase the delight customers feel purchasing and owning a MINI."
"We chose Cobalt to build and host our dealer websites based on their years of experience in the automotive industry and proven expertise with support services and search engine marketing," said Kate Alini, Marketing Communications Manager with MINI USA. "We look forward to working with Cobalt to take the MINI dealer sites to the next level. Our goal is to deliver best-in-class virtual showrooms for our dealers and to further integrate our national and regional advertising efforts into our dealers' Web properties."
About The Cobalt Group
The Cobalt Group is North America's leading provider of automotive marketing services. For over twelve years, Cobalt's exclusive mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world's major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA).
About MINI USA
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Contact Information
Amy Hatch
Email: ahatch@cobalt.com
Phone: 206-219-8132
