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Cobalt Newsroom - Press Release
General Motors Selects Cobalt to Power Next Generation of GM's Dealer Web Site Solutions
June 7, 2004
DETROIT — General Motors and The Cobalt Group announced today the launch of GM PowerShift, the next generation of DealerLink, GM's Web site solution program that helps GM dealerships manage their online retail business.
GM has selected Cobalt, a leading provider of automotive retail e-business software and services, to be the preferred provider of integrated dealer Web site solutions for Chevrolet, Buick, Pontiac, Cadillac, Oldsmobile and GMC dealerships in the U.S. GM PowerShift represents a feature, function and performance upgrade to the GM DealerLink program launched two years ago.
"Customers are looking to the Internet to locate specific vehicles that meet their individual needs," said Jack Bowen, general director, GM Customer Relationship Management. "By combining the two largest GM dealer Web site providers, GM and Cobalt, our dealers will have a suite of shopping tools unmatched in the industry. Through this relationship with Cobalt, we will set the standard for dealer integration, deliver unmatched reliability and scalability, and provide an online shopping experience that meets the exacting demands of GM dealers and customers."
GM PowerShift is powered by Cobalt technology and provides GM dealers with e-business tools. GM dealers can choose from three GM PowerShift packages, ranging from a basic Web site to a premium e-business package. All three packages include integration with GM's eInventory technology, making it possible for dealers to merchandise and promote their new and certified used vehicles.
"The Internet has grown to be a critical link in how consumers shop for vehicles. Cobalt has proven its ability to meet the essential e-business needs of the world's largest automobile manufacturers and their dealer networks. Combining our mission-critical capabilities with online solutions that are integrated with other GM programs like eInventory enables GM dealerships to create compelling Web sites that will engage customers, drive more prospects to their stores, and support a more streamlined sales process," said John Holt, president and CEO of The Cobalt Group. "The GM PowerShift program will not only help boost sales for GM dealerships, but it will also create a better, faster, and more reliable experience for GM customers."
GM DealerLink dealers will be contacted by a Cobalt representative in the next 60-90 days to discuss their transition to GM PowerShift. For more information, or to sign up for GM PowerShift, dealers may contact Cobalt at 1-866-200-2994, visit http://www.gmpowershift.com or send an email to gmpowershift@cobaltgroup.com .
About General Motors
General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, employs about 325,000 people globally. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and its vehicles are sold in 192 countries. In 2003, GM sold nearly 8.6 million cars and trucks, about 15 percent of the global vehicle market. GM's global headquarters are at the GM Renaissance Center in Detroit.
More information on GM and its products can be found on the company's corporate website at http://www.gm.com .
Contact Information
Amy Hatch
Email: ahatch@cobalt.com
Phone: 206-219-8132
