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Cobalt Newsroom - Press Release
Cobalt and its Dealix division Join Forces with Search Industry Leaders at the Digital Dealer Conference in Orlando
April 16, 2008
The Industry Leader will Provide Two Keynote Speaking Events at the Conference
SEATTLE - Cobalt, the leader in digital marketing services for the automotive industry, today announced that it is a sponsor of the Digital Dealer Conference in Orlando, April 21 through April 23, 2008.
Cobalt, along with its Dealix division and search marketing collaborator Google will be heading two keynotes at the conference. Kevin Root, vice president of Product and Marketing at the Dealix, will present findings from the recently released Dealer eBusiness Performance Study: The New Buying Influences, which was conducted by Cobalt, in partnership with Yahoo! and R. L. Polk & Co. The study is the largest research initiative of its kind in the automotive industry. Root was recently appointed to vice president of Product and Marketing at the Dealix Corporation, a division of Cobalt. Root previously served as VP of Products and Services in Cobalt's applications group, responsible for product management and strategy.
On Wednesday, April 23, Melissa McCann, Cobalt's Director of Marketing and Adrian Madland, Google's Head of Automotive Strategic Partnerships will present Marketing Mixology: Mix the perfect media cocktail to drive sales in today's market. Cobalt and Google will offer practical marketing and media mix recommendations - to sell more cars with a lower total marketing budget. McCann and Madland will discuss how to balance offline and online marketing strategies to accomplish your marketing and advertising goals.
About Cobalt
Cobalt is North America's leading provider of automotive marketing services. For thirteen years, Cobalt's mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profitability. Cobalt provides marketing services to nearly half of the automotive dealerships in the United States, as well as automotive dealers in Canada and Mexico. Cobalt's marketing services are endorsed by two-thirds of the world's major automotive manufacturers.
Contact Information
Amy Hatch
Email: ahatch@cobalt.com
Phone: 206-219-8132
