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Cobalt Newsroom - In the News
Dealix Guarantees Online Leads It Provides Dealers
Source: Ward's Dealer Business
September 2009
Dealix, a division of the Cobalt Group, says it has an answer for dealers who are tired of paying for online leads that have no chance of turning into a sale.The third-party lead vendor this month is rolling out an initiative, called Quality Pledge, which allows dealers to return leads that don't match certain criteria.
Under the program dealers can return leads that do not have a working phone number for the person submitting the lead, does not represent an active in-market shopper who is 18 years or older or is a duplicate lead previously sent by Dealix.
Dealers can contact Dealix through its Dealer Extranet. Dealix has three days to review the lead. If it's good, Dealix will provide the dealer with all of the appropriate information to help initiate contact with the customer. If the lead is determined to be bad, Dealix will credit the dealer's account.
Read the original article here.
