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Cobalt Newsroom - In the News
Yahoo Autos Takes New Route With New-Car Quotes
Source: Investor's Business Daily
August 2009
Yahoo's (YHOO) taken a detour with its auto Web site that it says puts it on the right road.
The Web portal this month will start using an outside company - Dealix - to provide auto dealer price quotes on new cars, via Yahoo Autos.
Yahoo had done this in-house, but the company is reorganizing to focus on its strengths.
"The buying and selling of new-car leads is not something we are going to define ourselves by," said Damon Cronkey, regional business lead in North America for Yahoo Autos.
Yahoo is making the change after Chief Executive Carol Bartz said the company would look to revamp, shut down or outsource some services. Bartz made the comment at Yahoo's annual shareholder meeting on June 25.
The edict is clear, Cronkey says.
"Carol's message is about prioritization," he said. "She wants us to focus on things that we are best-of-breed in, and look for partners for things that they are best-of-breed in."
Read the original article here.
