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Cobalt Newsroom - In the News
Automotive News All-Stars
Source: Automotive News
July 2009
John Holt: Tapping IT to move the metal
Holt, a persistent advocate of online marketing, has pushed and prodded partner General Motors and its dealers to make corporate, regional and dealer marketing programs work together. As dealers increasingly switch to Internet sales and marketing, they're finding that Holt's guidance pays off.
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