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Cobalt Newsroom - In the News
Help Wanted: Auto industry expands online
Source: KIRO Radio
June 2009
The car industry is hurting, but that's not stopping a company in SoDo from expanding.
The Cobalt Group is an online marketing and advertising company that also provides customer leads and analyzes data for car dealerships. You'd think that with the auto industry in such distress, now would not be the time to expand or that dealerships would not be willing to open their pockets for ads.
John Holt told MyNorthwest.com that you'd be making a mistake with that attitude. "When the smoke clears, there will still be 16 or 17-thousand dealerships," the CEO and co-founder of Cobalt said.
"They will spend eight billion dollars a year on advertising, and a significant amount of that is going to move from traditional media to the internet," he added.
The Cobalt Group has 11 jobs available in the Seattle area and a few other locations in California and Ohio.
Read the original article here.
