Page Options
Cobalt Newsroom - In the News
Dealers, Consumers Say Delay of Cash-For-Guzzlers Bill Hurts Sales
Source: AUTOMOTIVE NEWS
June 2009
Hyundai Motor America today released a survey of licensed drivers showing 11 percent of potential car buyers are delaying purchases until Congress either passes or defeats the legislation, which would give cash to consumers who trade in aging vehicles for new ones with better gas mileage. The Korean automaker says this represents as many as 100,000 lost sales each month over the summer selling period.
And sales lead provider Dealix's survey of dealers showed nearly 60 percent believe consumers are waiting to buy until Congress decides.
"With sales in the U.S. auto industry forecast at the lowest levels in 26 years, it's imperative that we move forward with this stimulus bill," Hyundai Motor America President John Krafcik said.
More than two-thirds of the 400 dealers Dealix surveyed Tuesday and Wednesday said they were planning marketing campaigns that would advertise the cash-for-guzzlers bill, if it passes, Dealix said today in a statement.
But more than 60 percent of dealers surveyed said they thought the vouchers given through the legislation should also apply to used-vehicle purchases, said Dealix, a division of digital marketing company The Cobalt Group, of Redwood City, Calif.
Read the original article here.
