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Cobalt Newsroom - In the News
The Growing Importance of Video
Source: Dealer Marketing Magazine
May 2009
As dealers continue to transition from traditional advertising to internet-based media, they need dynamic content to increase time spent on their website and help persuade prospective consumers to contact the dealership.
A new study from The Kelsey Group, 59% of auto dealers say they plan to use Internet video on their own websites during the next 12 months, up from the current 33 percent using video on their sites today.
Video has rapidly increased in importance to the consumer and therefore to the dealer. Auto Channel reported that today, 80% of car buyers indicate that videos impact their buying decision and 80% of Internet users stated that they watch video online, reports Advertising Age. Using video on a dealer site further engages the consumer and increases overall site stickiness.
