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Cobalt Newsroom - In the News
Mining for Precious Profits
Source: Auto Dealer Monthly
March 2009
Many dealers dig into reports that spell out how many units each salesperson sold, how many ROs the service department has written and how many ancillary products the F&I office has sold. As informative as the data in those reports are, they are all history reports and don't do much to drive more traffic or sales. Today, many dealers are digging through their customer data, compiling specific lists and using them to generate traffic and increase sales. Database mining is one of the easiest ways (if not the easiest) to increase business.
