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PROCARE INSIDER |
Polish Your Lead Forms
Consumers come to your website wanting information quickly. They go to eye-catching lead forms to get that information. It’s important to keep your lead forms polished to attract consumers and increase your lead opportunities. Your ProCare Account Advocate can help your lead forms stand out by including:
- Calls-to-action
- Profit center verbiage, like a service special
Maintaining your lead forms and monitoring performance is a good on-going practice. Contact your Account Advocate today to get assistance.
Don't have ProCare?
Call
1-888-450-7550
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Rallye BMW talks about the benefits of an all-inclusive digital marketing program
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What do you want to hear about?
Tell us what you want to learn more about around digital marketing, Cobalt happenings or social media trends, etc. We want to know what you would like us to write more about. Send your questions and your ideas for Cobalt Dealer News to ahatch@cobalt.com.
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Cobalt Mobile Now Supports BlackBerry
Cobalt’s mobile solution now includes support for the newest model BlackBerry devices! There is still time to sign up for Cobalt Mobile and save!
The Mobile Launch Promo ends August 31, 2009. Learn more at www.cobalt.com/mobile or
call 1-888-326-2183.
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To Tweet or Not to Tweet?
Twitter, like all things social media, is the rage right now. Everyone is on Twitter, but does that mean your dealership should be? What is the right way to use Twitter to connect with customers? We outline some basic Twitter info below and link to some great articles that give dealers the right advice on this powerful communications craze.
What is Twitter? Twitter is one of the most popular social networking applications on the Internet. Twitter is an online service that enables you to broadcast short (140 characters or less) messages to your friends, family, colleagues or "followers."
J.D. Power published a great article, “Why Would I Follow a Dealer on Twitter?,” earlier this summer. According to the article Twitter offers dealers a fast, free way to notify customers about upcoming specials and events at the dealership.
 Read More
Follow Cobalt on Twitter
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Looking to boost service dollars? Don’t forget about search!
If you want to fill up your service bays and add to your dealership’s bottom line, don’t neglect service specials and promotions when planning search campaigns. Many consumers are holding on to their vehicles longer and having to service them more.
Did you know that Cobalt offers both sales and service search campaigns with PowerSearch? You can focus your paid search campaigns on sales, service or both. Learn more at www.cobalt.com/search or call your Cobalt rep today.
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