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Connect With Your Consumers
The Internet is the number one media source driving dealer walk-in traffic.* The average new car buyer spends over five hours a week conducting online research.** It is more important than ever that your website and online advertising strategy have the personality and content that connects you with your most valuable consumers. Your Cobalt Account Advocate helps do this by:
- Referencing your Marketing Alignment Plan to optimize your website with relevant content
- Highlighting your dealership's differentiators in your online message to appeal to your targeted consumers
- Using monthly Marketing Optimization Call recommendations to boost online activity among your ideal consumers
Talk with your Account Advocate about how the Marketing Alignment Plan and Marketing Optimization Call actions can help you to increase website traffic, leads and foot traffic in your store.
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1-888-450-7550
*2008 Dealer Walk-In Traffic Study with Northwood University, AutoTrader.com®.
**2008 Yahoo!® Online Research Study.
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King Pontiac, Buick, GMC Sees Lift Across the Board
Learn how King Pontiac, Buick, GMC increased their search engine referrals by 340 percent, phone leads by 245 percent, and received eight times more email leads - while also reducing their advertising budget by 75 percent.
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Want to Learn More About Cobalt?
Check out Cobalt's new blog to learn more about what Cobalt and its employees are up to. Visit the Digital Mileage blog.
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Poetry In Motion
"...Scrambling, scurrying, holding the cell phone to my ear (not while I’m driving, mind you), listening to the whine of rubber hitting asphalt - is it supposed to sound like that? Waiting… waiting… and more waiting… will it ever end? What time was that appointment anyway...?"
While I may have missed my calling as a dramatic poet (or not), the difficulty sometimes inherent in interacting with a service department is not necessarily overstated. Unfortunately, most dealerships don't recognize how inconvenient it can be for customers to find us, contact us, or set appointments until it’s too late: CPL or dollars per RO take a dive and we're left "scrambling and scurrying" to figure out what happened.
So, mentally take a step out of the dealership for an hour or so and hit the Internet. Why? Because that's what your customers are doing! Make note of a couple things:
- How many clicks does it take to get to your appointment page?
- What happens on Google™ or Yahoo!® when you search for your city and primary product line? Does your dealership appear in the top 3 or 4 listing results in organic search?
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Dealers Embrace the New Dealix Quality Pledge™
Cobalt's Dealix division recently launched its Quality Pledge™ and Hassle Free Lead Return™ Program - and the results, so far, have been amazing. The program, which was announced on September 2, and already had over 700 dealers signed up for the service in the first six weeks, is provided at no additional charge to Dealix customers. A survey of participating dealers reported high satisfaction with the program mechanics as well as confidence that the Quality Pledge will improve their business results.
"Program adoption has exceeded our expectations," said Egon Smola, Dealix vice president of product and business operations. "Our customers are using Hassle Free Lead Return to focus on sales during the month versus credits at month’s end. The real-time feedback we are getting is allowing us to adjust and improve lead supply faster than ever before."
"Our dealership was one of the first adopters of the program," said David Meeks, Internet sales manager for New Smyrna Chevrolet Chrysler Dodge Jeep of New Smyrna Beach, Florida.
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Learn more about the Quality Pledge
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