 |
PROCARE INSIDER |
Are You Getting Traction With Specials?
Research shows that regularly posting Specials on your website will result in increased consumer engagement. When performing their online research, consumers look for these specials to make vehicle or service purchase decisions. Examples of specials designed to gain consumer traction are:
- Used vehicle stock under X dollars
- New or used inventory clearance
- Seasonal service / maintenance promotions
View a larger version
Work with your Account Advocate to regularly post specials to increase your website traction for more lead capture and conversions that result in SALES.
Don’t have ProCare?
Call:
1-888-450-7550
|
Automotive News is Calling All Revolutionary Dealers
This November, Automotive News will publish a major celebration of American auto retailers: "The Visionary Dealer." In this section, they will profile 50 dealers, throughout history and today, whose innovations changed the automobile industry.
Send Us Your Nominations!
Automotive News is looking for individual retailers who were visionary in any important aspect of the business: growth; customer service; advertising and promotion; service and repair; management; organization; factory relations; architecture; training; technology; internet; customization; new business models or anything that had to do with running a successful auto dealership.
Send your nominations to: ahatch@cobalt.com to be forwarded on to Automotive News’s editorial team.
|
|
|
How Are You Using Social Media? Tell Us & Win!
Cobalt wants to know how you are using social media to network with your peers, learn about industry happenings and share your insights. Complete a short 8 question survey and you will be entered to win one of 4 $50.00 gift cards from Starbucks, Home Depot or Target!
Take the quick survey and you will be entered to win.
|
|
Dealix Rolls up 'Big 3' Portals for Auto Quotes
Providing price quotes to online auto shoppers (and the auto ecosystem of lead providers and OEMs) has been a tough business for third-party auto sites. It involves a lot of interaction with thousands of individual dealerships.
But Cobalt's Dealix has jumped into the fray, and is now using its relationship with thousands of new car dealers to provide the service to all three of the leading consumer portals – MSN Autos, which has 4.1 million shoppers; AOL Autos, which has 5.8 million shoppers; and as of this week, Yahoo Autos, which leads the portals with 7 million shoppers.
Approximately 400 dealers responded to the survey and expressed strong hopes for the legislation:
Read More
|
We Want to Hear from You
Let us know what you want to know more about - trends, best practices, etc. Email questions, comments or suggestions to ahatch@cobalt.com.
|
|
