e-Dealer 100
Get your Internet Department the recognition it deserves!
Click here to apply for the
Wards e-Dealer 100 today. |
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ProCare Insider
ProCare customers have a true business partner and ally in their Advocate! For the next few months we will be giving you tips on what you should be asking your Advocate and what you can work on together to make sure you get the most out of your website. Here is tip #1:
How can I increase consumer traffic to my website?
The consumer purchase decision process looks like a funnel. Ask your Advocate how your online marketing can map to the funnel! Work together to select the online media that meets your business goals and captures the consumers you want. With your Advocate, look into where your consumers are coming from and what stage in the buying process your consumers are at.
Did you know? Cobalts consumer online purchase decision process (funnel) has been recognized by Google. The Cobalt Customer Monthly report you receive lets your Advocate give you full view and insight on your consumers and how to meet your objectives.
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Digital Dealer Conference
Join Cobalt at the next Digital Dealer Conference |
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NADA 2009
Join Cobalt at NADA!
Click here to book a meeting with Cobalt next week in New Orleans. |
First Annual eMystery Shop Study Results Revealed
Cobalt is excited to announce the release of its first annual eMystery shop study, the Automotive eShopper Experience Study. The study is the most comprehensive survey of automotive shopper response practices by dealerships in the industry with results from dealerships representing thirty OEM brands.
Key Findings
Overall, tough times have made dealers more responsive to shoppers. Using the Automotive eShopper Index, an integrated score of the overall effectiveness of dealership lead handling practices, the average of all brands improved from 30.5 to 39.0 on a 100 point scale from 2007 to 2008. This change was driven primarily by an uptick in dealers responding to a higher percentage of leads. However, there remains room for improvement, especially in the area of response quality.
- Dealers do not respond, by email or phone, to one in four shoppers submitting leads.
- However, when a dealer does respond, they are following up more consistently with an average of 3.1 follow-ups (vs. 2.0 in 2005).
Click here to read more results
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