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What are Your Internet Best Practices?
We want to know what you are doing right now to market your dealership in a tough economy. Send us your top tip or best practice for a chance to win a $50 gift card!
What tips and techniques are you using that involve digital marketing (your website, paid and organic search, display, email, etc) to positively influence vehicle sales, service/parts, dollars and customer loyalty in a down economy?
We will select four tips to share in next month’s Cobalt Dealer News. If we choose your tip we will send you a $50 gift card to Home Depot, Target or Starbucks – your choice!
Send your tip and contact information to ahatch@cobalt.com. Winners will be notified by March 1st. |
Digital Dealer Conference
Join Cobalt at the next Digital Dealer Conference |
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The Power of Display Advertising
NADA reports that the average auto dealer spends up to 65% of their marketing budget on local broadcast media – TV, radio and newspaper – yet more than 80% of automotive shoppers use the Internet as their primary resource during their buying process. Until recently online branding campaigns that attract high-funnel shoppers and get them familiar with your dealership’s brand and benefits have not been easily accessible to all dealers due to their high price tag.
Last month, Cobalt announced the launch of its PowerDisplay solution, after piloting the program with a select number of dealers and seeing great results.
Cobalt’s PowerDisplay offers dealers the best opportunity for creating targeted brand awareness that is affordable, effective and easy to execute – and it's a fraction of the cost of television advertising. In fact, PowerDisplay delivers impressions that are more targeted at automotive shoppers, yet typically 20-30% of the cost of traditional local broadcast media.
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e-Dealer 100
Get your Internet Department the recognition it deserves!
Click here to apply for the
Ward's e-Dealer 100 today. |
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