For more than a decade, Cobalt's exclusive mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. Cobalt is leading the industry with innovative marketing services, superb customer service, and unmatched industry experience. Learn more about Cobalt at cobalt.com. http://www.cobalt.com (c) 2009 Cobalt Group, Inc. en-us Mon, 19 Jul 2010 http://www.cobalt.com/templates/cobalt_files/images/header_logo.gif http://www.cobalt.com from AutoExecMag.com - Microsoft Corp. is in the midst of creating an all-new dealer management system, which is scheduled to launch by summer, according to sources at Microsoft. http://www.cobalt.com/press/news.php?id=020507 Mon, 05 Feb 2007 06:00:00 PST from Auto Success - How Cobalt's Scott Mathews and John Holt Harnessed the Power of Internet Search Marketing for Dealers http://www.cobalt.com/press/docs/news-030107.pdf Thu, 01 Mar 2007 06:00:00 PST from AutomotiveDigest.com - Kevin Distelhorst is GM of IntegraLink, a division of The Cobalt Group since 2000. He co-founded IntegraLink in 1998 to fill the automotive industry's need for a professional data collection firm. http://www.cobalt.com/press/news.php?id=071007 Tue, 10 Jul 2007 06:00:00 PST from inc.com - Cobalt's growth profile from 2003 to 2006. http://www.cobalt.com/press/news.php?id=090107 Sat, 01 Sep 2007 06:00:00 PST from AutoExecMag.com - Computer viruses can crash entire networks, and when unleashed on dealers, they can cause hundreds of thousands of dollars in lost sales. http://www.cobalt.com/press/docs/news-100107b.pdf Mon, 01 Oct 2008 06:00:00 PST from Forbes.com - The Cobalt Group, Inc. the leading provider of marketing services to the retail automotive industry, announced today that it has been named to Deloitte's prestigious Technology Fast 50 Program for Washington State, a ranking of the 50 fastest growing technology, media, telecommunications, and life sciences companies in the region by Deloitte & Touche USA LLP, one of the nation's leading professional services organizations. http://www.cobalt.com/press/news.php?id=100107 Mon, 01 Oct 2007 06:00:00 PST from Dealer Marketing Magazine - The just-released 2007 Dealer eBusiness Performance Study: The New Buying Influences conducted by The Cobalt Group in partnership with Yahoo! and R.L.Polk & Co., confirms what we have been reading and hearing about for some time nowyour customers are using the Internet to research and shop for new vehicles. http://www.cobalt.com/press/news.php?id=112807 Wed, 28 Nov 2007 06:00:00 PST from Seattle Post-Intelligencer - THE COBALT GROUP could very well be the biggest Internet company in Seattle you've never heard of. And the 12-year-old company, which develops Web sites and online marketing services for about one-third of the automobile dealers in the U.S., is poised to get even bigger in 2008. http://www.cobalt.com/press/news.php?id=121407 Fri, 14 Dec 2007 06:00:00 PST from Digital Marketing Magazine - While the OEMs figure out how to put 35 mile-per-gallon chariots on the street, here is how to get more mileage from the money you spend on advertising: Re-engineer your traditional advertising to take full advantage of digital marketing. Yes, youve heard this advice before. http://www.cobalt.com/press/news.php?id=022908 Fri, 29 Feb 2008 06:00:00 PST from Automotive News - General Motors is so determined to rev up its dealers' digital marketing that it is offering them a comprehensive package from the Cobalt Group - for free. GM expects almost all of its dealers to sign up. http://www.cobalt.com/press/docs/news-042108.pdf Mon, 21 Apr 2008 06:00:00 PST from Dealer Marketing Magazine - For the last six months, the competing dealership across town has outsold you every month, and the gap is growing. You can't figure out what they've done to lure your shoppers away. http://www.cobalt.com/press/docs/news-050108.pdf Thu, 01 May 2008 06:00:00 PST from Dealer Marketing Magazine - There are many common questions and misconceptions in the market about third-party leads. As with any industry, it is the role of leaders to answer questions and educate clients so that they can make the best choices about what solutions will work for them. I want to take this opportunity to tackle a few of the most common questions or "myths." http://www.cobalt.com/press/docs/news-060208b.pdf Mon, 02 Jun 2008 06:00:00 PST from Dealer Marketing Magazine - More new car lead volume might have been the route to more successful Internet sales a few years ago, but in today's market lead conversion success depends more on access to better leads and better lead handling. http://www.cobalt.com/press/docs/news-060208.pdf Mon, 02 Jun 2008 06:00:00 PST from Puget Sound Business Journal - Six months ago, Amy Hatch won a $300 gift card in a companywide drawing at The Cobalt Group, enough to keep her in Starbucks grande nonfat lattes for months. Hatch, marketing manager for the digital marketing company, won the gift card for referring a former co-worker who was later hired. http://www.cobalt.com/press/docs/news-061308.pdf Fri, 13 Jun 2008 06:00:00 PST from dBusiness News - More than 80 companies joined together to raise $2.1 million for cardiovascular research The American Heart Association's 21st Annual Metropolitan Detroit Heart Ball, presented for the seventh year by General Motors, broke a national organization record on Saturday raising $2 million for cardiovascular disease research. http://www.cobalt.com/press/docs/news-061508.pdf Sun, 15 Jun 2008 06:00:00 PST The online new- and used-car site Autobytel says it has long allowed auto dealers to pay only for the online leads they actually get. A company spokesman made the remarks in the wake of a recent announcement from UsedCars.com, which markets itself as "the only major used car lead service" that does so. http://www.cobalt.com/press/news.php?id=061808 Wed, 18 Jun 2008 06:00:00 PST from Science Letter - Cobalt and its Dealix division announced record growth for its UsedCars.com service today, validating the dealer appeal of the only major used car lead service that allows dealers to pay for only the leads they actually get. http://www.cobalt.com/press/news.php?id=062408 Tue, 24 Jun 2008 06:00:00 PST from Automotive News - Dealix Corp. said today that it has partnered with Microsoft Corp.'s MSN Autos Web portal to become the site's sales provider of leads. MSN Autos will begin using Dealix's new- and used-vehicle quote system in the third quarter. http://www.cobalt.com/press/news.php?id=070208 Wed, 02 Jul 2008 06:00:00 PST from Dealer Marketing Magazine - This whole online marketing thing has just gotten out of hand, hasn't it? To be honest, I don't understand a lot of it. http://www.cobalt.com/press/docs/news-070208b.pdf Wed, 02 Jul 2008 06:00:00 PST from Automotive News - It's bad enough when a disgruntled customer compares an auto dealership's service operations to a "cattle call." It's even worse when that opinion shows up on the World Wide Web. http://www.cobalt.com/press/news.php?id=071408 Mon, 14 Jul 2008 06:00:00 PST Mike Spadafore, Director of Global Product Strategy for R. L. Polk & Co. and Kevin Root, Vice President of Product and Marketing at Dealix, a Division of Cobalt talk to Automotive Digest Today about lead handling in the current market from new R. L. Polk & Co. research study "Consumer Expectations or Internet Lead Marketing" and the "Dealix Retail Strategy Brief: July 2008." http://www.cobalt.com/press/news.php?id=072908 Tue, 29 Jul 2008 06:00:00 PST from Ward's Dealer Business - Conventional wisdon is that when vehicle sales decline, dealers turn to other areas business to keep that revenue coming in. That's why the service department has become more important for dealers, as they look for ways to drive revenue. http://www.cobalt.com/press/docs/news-080408.pdf Mon, 04 Aug 2008 06:00:00 PST from Dealer Marketing Magazine - Your website is often the first and most comprehenisve impression a customer gets about your dealership. http://www.cobalt.com/press/docs/news-090108.pdf Mon, 01 Sep 2008 06:00:00 PST from Financial Times - Esquire magazine will on Monday unveil an "electronic paper" cover, underwritten by Ford, in a sign of how media owners are turning to splashier ways of retaining hard-hit automotive advertisers. http://www.cobalt.com/press/news.php?id=090808 Mon, 08 Sep 2008 06:00:00 PST from Automotive News - Welcome to 2020. The way we buy cars has radically changed. GM dealerships have adapted. The stores are smaller, smarter and convenient. The service area is off-site and works on a dizzying array of power trains and vehicle technologies. http://www.cobalt.com/press/news.php?id=091408 Sun, 14 Sep 2008 06:00:00 PST from Response Magazine - There is no denying that the automotive industry has been hit hard by the economic downturn. Dealers are forced to cut back on advertising due to weak sales and manufacturers are forced to offer incentives, such as General Motors' (GM) recent offer featuring the GM employee discount for all customers. http://www.cobalt.com/press/news.php?id=100108 Wed, 01 Oct 2008 06:00:00 PST from Dealer Marketing Magazine - The most direct marketing you can do is to customize a few vehicles for your lot or showroom where eyeballs will land on them. Customers may not want all the accessories that are on these units, but the appearance of specialty wheels, paint jobs, and interiors, even electronic installations, may stimulate their interest in having you add similar accessories to the vehicle they're buying. http://www.cobalt.com/press/news.php?id=110108 Sat, 01 Nov 2008 06:00:00 PST from Dealer Management Weekly - Anna Zornosa, General Manager of the Dealix Division of Cobalt, discusses the state of the automotive industry and how improved technology can result in quality leads and an increased ability to measure performance. http://www.cobalt.com/press/news.php?id=121708 Wed, 17 Dec 2008 06:00:00 PST from Puget Sound Business Journal - Faced with a worsening climate for selling cars, Carter Subaru didnt go out and buy more ads it planted trees in the Cascades. Burien Chevrolet didnt broadcast more TV commercials it delivered pizzas to striking Boeing workers. http://www.cobalt.com/press/docs/news-010909.pdf Fri, 09 Jan 2009 06:00:00 PST from Automotive News - Dealerships are losing business because they don't handle Internet leads correctly, according to a study by Cobalt Group. http://www.cobalt.com/press/news.php?id=011209 Mon, 12 Jan 2009 06:00:00 PST from Automotive News - Dealix, a division of Cobalt Group, has overhauled its Usedcars.com site, enabling shoppers to compare the vehicle price listed by a dealership with the Kelley Blue Book suggested retail value of the vehicle. http://www.cobalt.com/press/news.php?id=012309 Fri, 23 Jan 2009 06:00:00 PST from Ward's Dealer Business - Dealix, a division of the Cobalt Group, has re-launched its Usedcars.com website, giving consumers multiple ways to search for a vehicle, whether they are looking for a deal or a specific model. http://www.cobalt.com/press/news.php?id=012509 Sun, 25 Jan 2009 06:00:00 PST from Dealer Marketing Magazine - Chris Reed and Alexi Venneri talk about today's challenges and how smart dealers are overcoming them. http://www.cobalt.com/press/docs/news-020109.pdf Sun, 01 Feb 2009 06:00:00 PST from AOL Autos - Sometimes a great price isn't enough; you want to do business with a dealer who is responsive to your needs and questions. http://www.cobalt.com/press/news.php?id=021209 Thu, 12 Feb 2009 06:00:00 PST from Automotive News - Manny Mendes of Pape credits GM's digital marketing program featuring Cobalt solutions and proactive dealer services with growing monthly average email and phone lead volume by 400%. The program also and increased Web site visitors to sales leads by 10.4 percent. http://www.cobalt.com/press/news.php?id=021609 Mon, 16 Feb 2009 06:00:00 PST from MediaPost Online Media Daily - Auto lead-gen company Dealix has launched the "Green Choices" section on the site Usedcars.com, establishing a place for visitors to research and shop for used cars online based on their top "green" criteria, as defined by the latest Environmental Protection Agency standards. http://www.cobalt.com/press/news.php?id=021909 Thu, 19 Feb 2009 06:00:00 PST from Automotive News - Usedcars.com now has data from Kelley Blue Book, allowing used-car shoppers to compare vehicle prices listed by dealerships with the Kelley Blue Book suggested retail values. http://www.cobalt.com/press/news.php?id=022309 Mon, 23 Feb 2009 06:00:00 PST from CNNMoney.com - Car sales may be slumping around the U.S., but they've been a gold mine for Dealix, an online company that helps customers find cars and connects dealers with shoppers in their area. http://www.cobalt.com/press/news.php?id=030309 Tue, 03 Mar 2009 06:00:00 PST from Auto Dealer Monthly - Today, many dealers are digging through their customer data, compiling specific lists and using them to generate traffic and increase sales. Database mining is one of the easiest ways (if not the easiest) to increase business. http://www.cobalt.com/press/news.php?id=030409 Wed, 04 Mar 2009 06:00:00 PST from Dealer Marketing Magazine - In working with thousands of dealers, delivering tens of thousands of leads, and studying 1,000 calls to dealers from used car prospects, we came up with some key findings that will help dealers optimize their success with phone leads. http://www.cobalt.com/press/news.php?id=030909 Mon, 09 Mar 2009 06:00:00 PST from Fixed Ops Magazine - The Fixed Operations staff has many challenges not very different than today's floor salesperson. They have the same goals of building their business "funnel" to create a continuous revenue stream. http://www.cobalt.com/press/news.php?id=031209 Thu, 12 Mar 2009 06:00:00 PST from Automotive News - Consumers want to ditch laptops when they shop http://www.cobalt.com/press/news.php?id=031609 Mon, 16 Mar 2009 06:00:00 PST from Ward's http://www.cobalt.com/press/news.php?id=040109 Wed, 1 Apr 2009 06:00:00 PST from Ward's http://www.cobalt.com/press/news.php?id=040909 Wed, 09 Apr 2009 06:00:00 PST from Ward's http://www.cobalt.com/press/news.php?id=042109 Tue, 21 Apr 2009 06:00:00 PST fron Dealer Marketing Magazine http://www.cobalt.com/press/news.php?id=050109 Fri, 01 May 2009 06:00:00 PST fron Dealer Refresh http://www.cobalt.com/press/news.php?id=051809 Mon, 18 May 2009 06:00:00 PST fron TechFlash http://www.cobalt.com/press/news.php?id=060109 Mon, 1 Jun 2009 06:00:00 PST from Automotive News http://www.cobalt.com/press/news.php?id=060409 Thu, 4 Jun 2009 06:00:00 PST from Puget Sound Business Journal http://www.cobalt.com/press/news.php?id=060509 Fri, 5 Jun 2009 06:00:00 PST from Portland Press Herald/ Maine Sunday Telegram http://www.cobalt.com/press/news.php?id=061409 Sun, 14 Jun 2009 06:00:00 PST from KIRO Radio http://www.cobalt.com/press/news.php?id=061709 Wed, 17 Jun 2009 06:00:00 PST from Automotive News http://www.cobalt.com/press/news.php?id=062909 Mon, 29 Jun 2009 06:00:00 PST from Automotive News http://www.cobalt.com/press/news.php?id=070509 Mon, 5 Jul 2009 06:00:00 PST from aimgroup.com http://www.cobalt.com/press/news.php?id=071009 Thu, 9 Jul 2009 06:00:00 PST from The Kelsey Group Blog http://www.cobalt.com/press/news.php?id=070909 Thu, 9 Jul 2009 06:00:00 PST from Investor's Business Daily http://www.cobalt.com/press/news.php?id=081709 Mon, 17 Aug 2009 06:00:00 PST from Ward's Dealer Business http://www.cobalt.com/press/news.php?id=093009 Wed, 30 Sep 2009 06:00:00 PST from F&I Magazine http://www.cobalt.com/press/news.php?id=111909 Mon, 19 Oct 2009 06:00:00 PST from SeattleTimes.com http://www.cobalt.com/press/news.php?id=070910 Fri, 09 Jul 2010 06:00:00 PST from Ward's Dealer Business http://www.cobalt.com/press/news.php?id=071411 Fri, 14 Jul 2011 06:00:00 PST from PCG Digital Marketing http://www.cobalt.com/press/news.php?id=101211 Fri, 12 Oct 2011 06:00:00 PST