OEM Programs

For over a decade, Cobalt has worked hand in hand with automotive manufacturers to design innovative digital marketing programs for all tiers of the industry. Message alignment, brand consistency and ease-of-deployment are the hallmarks of every Cobalt specialized OEM program.

Cobalt coordinates paid search at the Tier 2 and Tier 3 levels in cooperation and coordination with Tier 1 agencies, local-level online advertising assets, and dealer-level online advertising assets. This comprehensive approach provides network-wide visibility into which specific national and local offers are best connecting with consumers. OEM's and dealers can then fine tune to improve marketing mix and messaging across all tiers, making advertising dollars more effective.

Each component of the comprehensive suite of digital marketing solutions plays a vital role in reinforcing manufacturer merchandising strategies. Across the purchase funnel, through the consumer lifecycle, and with unmatched personalized service and support, Cobalt sets the gold standard in OEM-endorsed digital marketing programs.

Cobalt's Complete, Integrated Solutions Include:
  • State-of-the-art websites, in-market search, rich-media display and owner marketing
  • A proven, reliable network infrastructure
  • Experienced client program management and marketing
  • Proactive dealer care services via a "virtual marketing team" lead by dedicated account Advocates
  • Expert support, field consulting and training
  • Additional features including DMS data management and professional services

Client Management

Cobalt's client management team's consultative approach determines the needs of our OEM customers and suggests solutions to attract and retain vehicle buyers for a lifetime.

Cobalt's Client Executives become virtual members of your team, working closely with you to ensure that corporate marketing initiatives are successfully rolled out across the dealer network. Client Executives are 100% dedicated to your program's success, and provide you with a single point of contact and accountability at Cobalt.

Cobalt Professional Services Provide:
  • Custom design and consulting
  • User-centered design
  • Proven methodology and processes
  • Web development expertise
  • Solution architecture
  • Integration at delivery
  • Manufacturer systems, agencies, and third-party vendors and applications

Professional Services

The Cobalt Professional Services team provides tailored solutions and reporting tools specific to the needs of our OEM customers so you can manage your brand across your dealership network, and optimize selling opportunities based on consumer behavior. Cobalt Professional Services can design a solution that matches your existing brand guidelines, and integrates with your marketing, corporate, and dealer systems.

Staffed by experienced developers, project managers, designers, quality assurance testers and integrators, Cobalt Professional Services has designed, developed, and deployed hundreds of unique solutions for OEMs and large dealer groups.

Contact Cobalt's OEM sales team today to arrange a meeting that reveals how our continued innovation makes us the best choice for optimum program adoption and dealer satisfaction.