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Cobalt Owner Marketing is a comprehensive program that utilizes email marketing and incorporates customer surveys, phone and email lead tracking, and optional direct mail to help generate sales and service revenue and build long-term, profitable customer relationships. From customized make/model specific campaigns to automated service reminders, the Cobalt Owner Marketing solution helps you optimize email delivery and drive the right kind of business into your dealership.

Compared with traditional marketing methods, such as TV, radio and print advertising, email marketing costs just pennies per message (or less) and is infinitely more trackable. Dealers working to supplement revenue with increased fixed operations streams can gain measurable results from utilizing owner marketing strategies to stay in touch with and better market to current customers.

Cobalt Owner Marketing includes DMS matching to find missing email addresses for customers in your database. Monthly "e-append" matching from ten national database partners greatly expands your data set and customer reach. Seasonal specials and promotions in a wide selection of eye-catching designs engage customers year round.

The Cobalt Owner Marketing Advanced Platform Features:

• A dedicated Owner Marketing Advocate to create and manage your campaigns and reporting results
• Easy implementation with no technology to deploy or software to install
• Email address matching and monthly database updating
• 10 national database partners to expand customer reach
• Delivery assurance with optimized email delivery and bounce recovery

Contact Cobalt today to begin continuous communications with customers throughout the entire lifecycle of their vehicle ownership with Cobalt Owner Marketing.