At the forefront of automotive Internet marketing services for more than a decade, Cobalt has a rich understanding of OEM online retailing needs, dealership operations, and the research and buying habits of the automotive consumer. Consequently, we are able to derive powerful and actionable insights to help drive dealer performance.

Cobalt Thought Leadership comes in a variety of formats:

• eMystery research, or, anonymous shopping to assess dealer lead management performance.
• Sponsored research , to assess specific OEM initiatives and programs
• Surveys and usability studies, to identify consumers’ automotive purchase behavior and preferences
  

Cobalt can tailor our research to your specific requirements, including providing comparative data from peer groups or brands.

eMystery Research

Cobalt's eMystery Shopping Service provides decision makers valuable insight into dealership effectiveness in responding to Internet leads. eMystery, or anonymous shopping for automotive ecommerce, has been pioneered by Cobalt since 2000, and is focused on identifying key dealer performance metrics in lead management.

Contact Cobalt to learn more