Cobalt offers a full range of automotive marketing services for dealers and OEMs.

Websites
The Cobalt website platform provides the cornerstone of a high-performing Internet retailing strategy. Cobalt websites deliver rock-solid reliability, performance and uptime, and offer dealers state-of-the-art features and functionality:

• Designed for indexing by Internet search engines, to achieve optimal results from both paid and organic search marketing programs.
• Alignment of national, regional advertising and incentives across TV, print, radio and Internet channels
• Sophisticated inventory merchandising capabilities
• On-demand business reporting tools
  

Internet Advertising
Search engines are an essential source of traffic to dealerships, advertising to customers who are already looking for your products and services on search engines.

• ProCare , a proactive support service; that helps dealers continuously tune and optimize their Nitra websites to achieve top organic Internet search rankings.
• PowerSearch Complete , Cobalt’s leading Internet search advertising service, drives more qualified traffic to dealer websites. Cobalt's search engine marketing relationships with Google®, Yahoo! and MSN enable us to deliver high-impact local search solutions to dealers.
  

Lead Management
Lead Management Customer Central (LMCC) helps dealers increase revenue by turning each lead into a lifetime customer, minimizing lost leads and improving CSI:

• Lead source performance reports track volume and effectiveness of each lead source
• Integration with 3rd party applications to receive, consolidate, cleanse and augment leads
• Campaign/Prospect Management for future marketing campaigns
• Training and Implementation through instructor-lead, web-based and virtual training for automotive dealers and in-dealership training and consulting
• Lead Management Business Analytics (LMBA) enables OEMs to assess dealer network performance, and compliance with corporate lead response standards and customer service practices
• Media Tracker, a complete call management system, helps dealers convert more phone calls into buyers. Media Tracker includes unique toll-free numbers for each marketing channel, inbound call source tracking, reporting and analysis, and integration with Lead Manager Customer Central and Prospector for full lead activity reporting
  

Third Party Leads
Cobalt provides new-car and used-car 3rd-party leads via its Dealix division. Dealix is consistently rated one of the industry’s top lead providers, known for its ability to deliver high quality leads, superior customer service and multiple options that provide more control to OEMs and dealers.

• Dealix monitors the lead aggregation process from source to sale, so that OEMs and dealers receive the best leads from the most serious car buyers.
• Dealix’s up-to-date ROI reporting helps OEMs drive sales and reduce customer acquisition costs.
• The Dealix Lead Trading Platform (LTP) – lead procurement, verification, standardization, and delivery – provides a cost-effective system for OEMs to connect with consumers at the best automotive sites.
  

Owner Marketing
Cobalt has several ways to help you manage long-term relationships with your customers. The first is the automotive industry’s most advanced Customer Relationship Management (CRM) solution, Prospector, which helps dealers capture and use more accurate and detailed information about prospects and customers, to drive more revenue to every dealership department:

The second is OnStation, a powerful owner marketing service that helps dealers build long-term, profitable customer relationships. OnStation’s just-in-time email and direct mail marketing campaigns include:

• Continuous communications with customers throughout the entire lifecycle of their vehicle ownership
• Targeted “right time / right offer” communications, including OEM specials and promotions, to get customers back into the dealership for follow-up service appointments, and that maintain or improve CSI.
  

Reporting & Analytics
Cobalt’s business reports give OEMs and dealers the information they need to measure and increase online retailing ROI. Cobalt’s reports feature combined views of email leads, phone leads and estimated walk-ins generated from online marketing. Site Reporter offers at-a-glance views of dealership website activity and trends, including visitor-to-lead conversions, search engine traffic, unique visitors, inventory searches and dozens of additional detailed reports.

Cobalt’s automotive marketing services empower OEM corporate marketers to design flexible dealership eBusiness programs, and to extend marketing campaign reach across the entire dealer website network. The results are increased dealer program adoption and a greater return on advertising initiatives.

Contact Cobalt to learn more