Delivering Your Brand Promise Network-wide

For over a decade, Cobalt has worked hand in hand with manufacturers to design innovative digital marketing programs for all tiers of the industry. Message alignment, brand consistency and ease-of-deployment are the hallmarks of every Cobalt specialized OEM program.

Cobalt coordinates paid search at the Tier 2 and Tier 3 levels in cooperation and coordination with Tier 1 agencies, local-level online advertising assets, and dealer-level online advertising assets. This comprehensive approach provides network-wide visibility into which specific national and local offers are best connecting with consumers. OEM’s and dealers can then fine tune to improve marketing mix and messaging across all tiers, making advertising dollars more effective.

Each component of the comprehensive suite of digital marketing solutions plays a vital role in reinforcing manufacturer merchandising strategies. Across the purchase funnel, through the consumer lifecycle, and with unmatched personalized service and support, Cobalt sets the gold standard in OEM-endorsed digital marketing programs.

OEM Services

Cobalt offers a complete suite of diagnostic, benchmarking, education, training and change management services for OEMs to provide performance oversight and process improvement programs that optimize the productivity and financial health of their dealer networks.

Diagnostic & Monitoring Services – eMystery Shopping

Cobalt offers the most experienced dedicated automotive mystery shopping service in the industry. Cobalt evaluates the timeliness and quality of dealer’s response to qualified internet shoppers across 13 measures, providing dealers and their OEMs the insights needed to improve the shopper’s experience and the conversion of leads to sales. Cobalt’s Automotive eShopper Index benchmarks across 30 OEM brands and is published annually.

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Cobalt OEM Services Get Results

  • Increased lead response from 77% to 93%
  • Reduced lead response time from 80 hours to 4.5 hours
  • Supported 2/3 of dealers adopt a standard lead management tool
  • Internet follow-up rates increased by 15%
  • Dealer close rates increased up to 18%