For over a decade, Cobalt has worked hand in hand with manufacturers to design innovative digital marketing programs for all tiers of the industry. Message alignment, brand consistency and ease-of-deployment are the hallmarks of every Cobalt specialized OEM program.
Cobalt coordinates paid search at the Tier 2 and Tier 3 levels in cooperation and coordination with Tier 1 agencies, local-level online advertising assets, and dealer-level online advertising assets. This comprehensive approach provides network-wide visibility into which specific national and local offers are best connecting with consumers. OEM’s and dealers can then fine tune to improve marketing mix and messaging across all tiers, making advertising dollars more effective.
Each component of the comprehensive suite of digital marketing solutions plays a vital role in reinforcing manufacturer merchandising strategies. Across the purchase funnel, through the consumer lifecycle, and with unmatched personalized service and support, Cobalt sets the gold standard in OEM-endorsed digital marketing programs.