Research shows that new car buyers typically start the shopping process with 2-4 models in mind. They are inspired to consider these brands because of national advertising.
These car-shoppers visit brand websites early in the shopping process to get vehicle information before they move to tier 2 and 3 sites. This makes it vitally important to offer a seamless experience to those consumers through their website and advertising.
Because shopper behavior has changed dramatically, it’s more important than ever to keep your brand in front of the customer throughout the entire purchase journey. And, it’s vital to deliver the right message at the right time in each phase of the shopping process. That’s where Cobalt comes in. We connect the dots between the brand, the dealer and ultimately, the consumer.
Cobalt is the only automotive marketing services vendor with the experience, product and service portfolio required to successfully align digital marketing execution from the brand strategy into the dealership.