Cobalt Receives DrivingSales Dealer Satisfaction Award

February 3, 2012

Cobalt Presented with a “Top Rated” Award for Dealer Satisfaction in Mobile Websites Category

SEATTLE, WA — February 3, 2012 — Cobalt®, a business unit of ADP Dealer Services (NASDAQ: ADP), is the recipient of a “Top Rated” Mobile Websites award in the third annual DrivingSales Dealer Satisfaction Awards, presented in conjunction with the 2012 National Automobile Dealers Association (NADA) Convention & Expo.

“There is nothing we value more than receiving validation from our customers that we delighted them,” said John Holt, SVP of ADP Digital Marketing. “We are grateful to DrivingSales for creating an award that recognizes the imperative of exceeding customer expectations, the most important thing in any business.”

The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction by allowing dealers to rate and review their vendors at DrivingSales.com Vendor Ratings, the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons. Only vendors who achieved top rankings in dealer satisfaction in each category, as determined by the thousands of auto dealers who are part of the DrivingSales.com community, received awards. The awards also incorporate the results of the 2011 Vendor Ratings survey, which was deployed to nearly 18,000 dealerships nationwide.

“We are proud to present a DrivingSales Dealer Satisfaction ‘Top Rated’ Mobile Websites Award to Cobalt for achieving the most coveted accolade of all, the satisfaction of its dealer customers,” said DrivingSales CEO and Founder Jared Hamilton. “This award, based on the direct input of the dealer community, recognizes service providers like Cobalt who are leading the way in innovation, performance, and customer service. We congratulate Cobalt on their excellent results and for achieving the satisfaction of their dealer customers.”

Full award results are available online at http://dealersatisfactionawards.com. Full broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony will be available at www.drivingsalestv.com following NADA.

About Cobalt

Cobalt, a business unit of ADP Dealer Services, provides digital marketing solutions to a majority of US automotive dealers and manufacturers, and is North America’s leading provider of automotive marketing services. For over 16 years, Cobalt’s mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profitability. Cobalt offers a comprehensive set of highly effective and efficient marketing solutions and services, delivers seamless shopping experiences to consumers, and high quality sales opportunities to dealers. For more information visit www.cobalt.com.

About ADP

Automatic Data Processing, Inc. (Nasdaq:ADP), with about $10 billion in revenues and about 570,000 clients, is one of the world’s largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP’s easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational, heavy equipment, and agricultural vehicle dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company’s Web site at www.ADP.com.

About DrivingSales Vendor Ratings

DrivingSales Vendor Ratings at is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons “searchable by category, company or rating” and is one of the most popular features of DrivingSales.com. Dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product.

About DrivingSales.com

DrivingSales is the auto industry’s fastest-growing, most influential trade media property focused on delivering actionable profit-building information and business intelligence to auto retailers and industry professionals. Approximately, one in every four dealerships in the United States has a registered member in the DrivingSales community.

DrivingSales’ information network includes flagship property DrivingSales.com (www.drivingsales.com), the world’s largest car dealer social network; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry’s leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry’s most innovative dealerships, solutions and best practices.

ADP Dealer Services Media Relations

Michelle Benko
847.485.4389
michelle.benko@adp.com

DrivingSales Media Relations

Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340
Angela Jacobson (angela@mwebbcom.com), mWEBB Communications, 714.454.8776