March 26, 2014
Car dealers commonly believe that shoppers on their Web sites first look for vehicles based on price.
Wrong, says research by Cobalt, a major provider of dealer Web sites and other digital services. Shoppers first search by color, Cobalt says.
March 25, 2014
See the original article here. Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use controls. There’s an auxiliary input so I can …
March 24, 2014
Mark Bathum, Director of Business Alliance Management at Cobalt, a division of ADP, won two silver medals in the Sochi Paralympics last week in the Alpine Skiing Visually Impaired Super-G and Super Combined competitions. A two-time Paralympics competitor, Bathum also participated in the Vancouver Paralympic Winter Games in 2010, where he also took home the silver medal for Downhill. Mark …
January 23, 2014
Polk Territory Pro Insights Now Available to All Cobalt PowerBrand Customers SEATTLE and SOUTHFIELD, Mich. (Jan. 24, 2014) – Cobalt, a business unit of ADP Dealer Services, Inc. (a division of ADP®) and the global leader in digital solutions for automotive manufacturers and their dealer networks, and Polk, recently purchased by IHS Inc. (NYSE: IHS), a leading global source of …
January 22, 2014
Strategic partnership will focus on real-time consumer experience optimization and in-market advertising value attribution SEATTLE, WA and SANTA MONICA, CA. – January 24, 2014 – Cobalt, a business unit of ADP Dealer Services, Inc. and the global leader in digital solutions for automotive manufacturers and their dealer networks, and Edmunds.com, the premier car shopping destination, today announced a partnership to …
November 25, 2013
Enhancements have been made to our digital advertising solutions, giving Dealers greater budget flexibility, more media*, and valuable insights about local markets. New Insights Dealers participating in the PowerBrand solution will also have access to the Polk Report, which utilizes vehicle registration and sales data to provide trends and insights about vehicle makes and models in their market. This report …