November 25, 2013
Enhancements have been made to our digital advertising solutions, giving Dealers greater budget flexibility, more media*, and valuable insights about local markets. New Insights Dealers participating in the PowerBrand solution will also have access to the Polk Report, which utilizes vehicle registration and sales data to provide trends and insights about vehicle makes and models in their market. This report …
There is nothing we at Cobalt love more than having our clients come out and visit our Seattle Headquarters. Recently, Cobalt had the pleasure of hosting one such dealer client, Jeremy Alicandri, Vice President of Habberstad Auto Group, for a peek behind the digital curtain. Alicandri raved about his visit in general, but there was one unexpected surprise that Alicandri …
August 26, 2013
DETROIT — General Motors is footing a $5 million bill for 60 days so its 4,324 dealers can test adaptive Web site software that automatically adjusts photos and content based on a visitor’s online search history.
July 31, 2013
Cobalt’s New IAB Certification Entitles Dealers to Better Traffic, Premium Ad Placements, and the Most Targeted Advertising in any Industry As a result of this advanced platform, we received an IAB certification, which is the gold standard for advertising. With this certification, Cobalt joins the company of some of 35 of the most elite advertisers in the world, including Google, …
July 16, 2013
Cobalt, a business unit of ADP Dealer Services, Inc. and the global leader in digital solutions for automotive manufacturers and their dealer networks, today announced it has joined the Interactive Advertising Bureau (IAB) and has completed certification of its proprietary Cobalt ad server. Cobalt’s ad server is the first automotive-specific ad decisioning and delivery platform, and the first hyper-local advertising platform to achieve this certification.
April 25, 2013
ADP Digital Marketing, a business unit of ADP Dealer Services, Inc. and the global leader in digital solutions for automotive manufacturers and their dealer networks, has opened a Digital Marketing Innovation Center in downtown Detroit .