April 25, 2013
ADP Digital Marketing, a business unit of ADP Dealer Services, Inc. and the global leader in digital solutions for automotive manufacturers and their dealer networks, has opened a Digital Marketing Innovation Center in downtown Detroit .
February 8, 2013
Cobalt today announced PowerBrand, a new dealer-controlled, multichannel advertising solution that leverages the automotive industry’s first and most advanced hyper-local advertising platform.
January 31, 2013
If your dealership is not using targeted display advertising, banner retargeting, and video pre-roll retargeting, you are missing out on a very affordable way to keep your brand in front of consumers during their car shopping lifecycle. According to Google, 74% of car buyers are in the market over 30 days! But I am getting ahead of myself… I will …
October 31, 2012
Big data can make a big impact in a company or agency’s approach to marketing. Patrick Negron of Cobalt and Arun Jacob of Disney Technology and Shared Services discussed how to get the most out of a stream of never ending information at this year’s Seattle Interactive Conference.
October 11, 2012
See original article here. When it comes to winning business in Fixed Ops, Sun Tzu put it best: “Know thy enemy.” But many dealers still mistakenly believe their competition is the dealer down the street, when in fact; it’s really the aftermarket chains. According to a June 2012 Forbes article, “Pent up demand has been fueling the recovery in U.S. …
September 14, 2012
Cobalt, an ADP Company, was presented an AWA for their multi-channel digital advertising platform, commonly known to car dealers as DAP, at the 2012 Automotive Website Awards ceremony in Las Vegas. I congratulate the development team at Cobalt for their impressive data warehouse that monitors consumer shopping behavior and their interaction with websites and search marketing advertisements on Tier …