Cobalt announced PowerBrand, a new dealer-controlled, multichannel dealership advertising solution that leverages the automotive industry’s first and most advanced hyper-local advertising platform. PowerBrand dynamically integrates advertising across five different digital media channels and thousands of media properties to build a dealership’s local brand and promote its products and services.
ADP Digital Marketing, a business unit of ADP Dealer Services, Inc. and the global leader in digital solutions for automotive manufacturers and their dealer networks, has opened a Digital Marketing Innovation Center in downtown Detroit .
Cobalt today announced PowerBrand, a new dealer-controlled, multichannel advertising solution that leverages the automotive industry’s first and most advanced hyper-local advertising platform.
If your dealership is not using targeted display advertising, banner retargeting, and video pre-roll retargeting, you are missing out on a very affordable way to keep your brand in front of consumers during their car shopping lifecycle. According to Google, 74% of car buyers are in the market over 30 days! But I am getting ahead of myself… I will …
Big data can make a big impact in a company or agency’s approach to marketing. Patrick Negron of Cobalt and Arun Jacob of Disney Technology and Shared Services discussed how to get the most out of a stream of never ending information at this year’s Seattle Interactive Conference.
See original article here. When it comes to winning business in Fixed Ops, Sun Tzu put it best: “Know thy enemy.” But many dealers still mistakenly believe their competition is the dealer down the street, when in fact; it’s really the aftermarket chains. According to a June 2012 Forbes article, “Pent up demand has been fueling the recovery in U.S. …
Cobalt, an ADP Company, was presented an AWA for their multi-channel digital advertising platform, commonly known to car dealers as DAP, at the 2012 Automotive Website Awards ceremony in Las Vegas. I congratulate the development team at Cobalt for their impressive data warehouse that monitors consumer shopping behavior and their interaction with websites and search marketing advertisements on Tier …