automotive news

Cobalt Inventory Shopping Experience Study Featured on Automotive News

Featured Content

Car dealers commonly believe that shoppers on their Web sites first look for vehicles based on price. Wrong, says research by Cobalt, a major provider of dealer Web sites and other digital services. Shoppers first search by color, Cobalt says.

Read More

automotive digital marketing channels
March 25, 2014

From Likes to Test Drives: 3 New Ways to Sell Cars With Social Media

See the original article here. Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use controls. There’s an auxiliary input so I can …

View More

March 24, 2014

Cobalt Employee Wins Two Silver Medals at the Sochi Paralympics

 Mark Bathum, Director of Business Alliance Management at Cobalt, a division of ADP, won two silver medals in the Sochi Paralympics last week in the Alpine Skiing Visually Impaired Super-G and Super Combined competitions. A two-time Paralympics competitor, Bathum also participated in the Vancouver Paralympic Winter Games in 2010, where he also took home the silver medal for Downhill. Mark …

View More

January 23, 2014

New Solution for Dealers Allows Targeted Insight into Local Markets

Polk Territory Pro Insights Now Available to All Cobalt PowerBrand Customers SEATTLE  and SOUTHFIELD, Mich. (Jan. 24, 2014) – Cobalt, a business unit of ADP Dealer Services, Inc. (a division of ADP®) and the global leader in digital solutions for automotive manufacturers and their dealer networks, and Polk, recently purchased by IHS Inc. (NYSE: IHS), a leading global source of …

View More

January 22, 2014

Cobalt and Partner to Provide the Industry’s First Comprehensive View into Online Automotive Shopper Behavior

Strategic partnership will focus on real-time consumer experience optimization and in-market advertising value attribution SEATTLE, WA and SANTA MONICA, CA. – January 24, 2014 – Cobalt, a business unit of ADP Dealer Services, Inc. and the global leader in digital solutions for automotive manufacturers and their dealer networks, and, the premier car shopping destination, today announced a partnership to …

View More

November 25, 2013

Digital Advertising Just Got Better

Enhancements have been made to our digital advertising solutions, giving Dealers greater budget flexibility, more media*, and valuable insights about local markets. New Insights Dealers participating in the PowerBrand solution will also have access to the Polk Report, which utilizes vehicle registration and sales data to provide trends and insights about vehicle makes and models in their market. This report …

View More