Cobalt Inventory Shopping Experience Study Helps Inspire Eyeview Digital Technology

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A New York digital marketing company is harnessing the power of the palette. Eyeview says its technology can deliver an online video advertisement of the same color model that a consumer builds in an automaker’s online configurator. And research shows that vehicle color is a crucial part of the shopping experience.

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September 22, 2014

Cobalt Wins a Tech Impact Award From Seattle Business Magazine

Seattle Business Magazine recently celebrated the annual Tech Impact Awards, which honors those individuals and companies who aim to make our lives better through technology. The categories range from marketing to health and entertainment to education. We are proud to announce that Cobalt has won the Tech Impact Award for marketing. We are honored to be in such innovative company …

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CDK Logo
August 19, 2014

ADP Dealer Services Business is now CDK Global

ADP Dealer Services, Inc., a division of ADP® and a leading global technology solutions provider dedicated to helping dealerships and manufacturers drive measurable results, is pleased to announce that Dealer Services’ new company name will be CDK Global, Inc., once the spinoff from ADP is completed. CDK Global will be listed on the NASDAQ exchange under the “CDK” symbol.

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automotive digital marketing channels
March 25, 2014

From Likes to Test Drives: 3 New Ways to Sell Cars With Social Media

See the original article here. Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use controls. There’s an auxiliary input so I can …

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March 24, 2014

Cobalt Employee Wins Two Silver Medals at the Sochi Paralympics

 Mark Bathum, Director of Business Alliance Management at Cobalt, a division of ADP, won two silver medals in the Sochi Paralympics last week in the Alpine Skiing Visually Impaired Super-G and Super Combined competitions. A two-time Paralympics competitor, Bathum also participated in the Vancouver Paralympic Winter Games in 2010, where he also took home the silver medal for Downhill. Mark …

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January 23, 2014

New Solution for Dealers Allows Targeted Insight into Local Markets

Polk Territory Pro Insights Now Available to All Cobalt PowerBrand Customers SEATTLE  and SOUTHFIELD, Mich. (Jan. 24, 2014) – Cobalt, a business unit of ADP Dealer Services, Inc. (a division of ADP®) and the global leader in digital solutions for automotive manufacturers and their dealer networks, and Polk, recently purchased by IHS Inc. (NYSE: IHS), a leading global source of …

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