Cobalt Introduces PowerBrand

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Cobalt announced PowerBrand, a new dealer-controlled, multichannel dealership advertising solution that leverages the automotive industry’s first and most advanced hyper-local advertising platform.  PowerBrand dynamically integrates advertising across five different digital media channels and thousands of media properties to build a dealership’s local brand and promote its products and services.

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January 31, 2013

Cobalt Flex DAP Gives Dealers A Dynamic Edge With VDP Retargeting Banners

If your dealership is not using targeted display advertising, banner retargeting, and video pre-roll retargeting, you are missing out on a very affordable way to keep your brand in front of consumers during their car shopping lifecycle. According to Google, 74% of car buyers are in the market over 30 days! But I am getting ahead of myself… I will …

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October 31, 2012

Big Tips for Big Data

Big data can make a big impact in a company or agency’s approach to marketing. Patrick Negron of Cobalt and Arun Jacob of Disney Technology and Shared Services discussed how to get the most out of a stream of never ending information at this year’s Seattle Interactive Conference.

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October 11, 2012

Out-Marketed by the Aftermarket Chains

See original article here. When it comes to winning business in Fixed Ops, Sun Tzu put it best: “Know thy enemy.” But many dealers still mistakenly believe their competition is the dealer down the street, when in fact; it’s really the aftermarket chains. According to a June 2012 Forbes article, “Pent up demand has been fueling the recovery in U.S. …

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September 14, 2012

Cobalt Expands SEM And Display Offerings With PowerSearch and PowerBrand

  Cobalt, an ADP Company, was presented an AWA for their multi-channel digital advertising platform, commonly known to car dealers as DAP, at the 2012 Automotive Website Awards ceremony in Las Vegas. I congratulate the development team at Cobalt for their impressive data warehouse that monitors consumer shopping behavior and their interaction with websites and search marketing advertisements on Tier …

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