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Introducing Cobalt’s all-new eBook “The Guide to the Modern Car-Shopper: Connecting the Dots from Their Screens to Your Lots.” This insight-packed eBook was inspired by the industry’s darkest secret: dealers don’t buy cars.
That’s where Cobalt comes in. This new eBook, based on exhaustive research by over 80 data scientists, reveals insights like the ones below.
- The average number of dealerships car-shoppers visit
- What percent of car-shoppers visit OEM websites
- The average length of today’s car-shopping journey
- And yes, what made them decide to buy
Get Real Car-Shopper Insight from the Industry’s Largest In-Market Automotive Data Warehouse
Dealers know cars, but Cobalt knows car-buyers. In fact, there isn’t a company on the planet that has as much car-shopping data as we do.
Get to Know the Modern Car-Shopper