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Your profit centers rely on each other. So should your marketing channels. A new Aberdeen study found that the use of five or more marketing channels is the best way to create an optimal customer experience. Find out how a multichannel marketing strategy is the only way to motivate the modern automotive consumer to push through the information overload.
- The proven effect of multichannel marketing on real business metrics
- Why “more channels” isn’t the same as multichannel
- Why your 2013 marketing plan should not include an SEO department, an email marketing department, or a social media department