March 26, 2013
Transform Your Dealership with a “Why Buy” Message It’s a simple but revolutionary idea: people don’t buy what you do, they buy why you do it. Learn how to get beyond commodified messaging (price, gimmicks, specials) to articulate the core values that are going to connect you with the right customers, for life.
February 12, 2013
New Automotive Marketing Mix – with Brian Pasch Digital Marketing Strategies Conference Orlando, FL – February 5-7, 2013 Fluff-Free Guide to Writing Powerhouse SEO Content – By Quentin Dechery
December 17, 2012
Your profit centers rely on each other. So should your marketing channels. A new Aberdeen study found that the use of five or more marketing channels is the best way to create an optimal customer experience. Find out how a multichannel marketing strategy is the only way to motivate the modern automotive consumer to push through the information overload.
December 4, 2012
Introducing Cobalt’s all-new eBook “The Guide to the Modern Car-Shopper: Connecting the Dots from Their Screens to Your Lots.” This insight-packed eBook was inspired by the industry’s darkest secret: dealers don’t buy cars. That’s where Cobalt comes in. This new eBook, based on exhaustive research by over 80 data scientists, reveals insights like the ones below. Get Real Car-Shopper Insight …
November 2, 2012
Do reviews really drive leads and sales? Yes! Find out more about the direct link between high ratings and increased web traffic in this insight-packed eBook “The Street Smart Guide to Automotive Reputation Management”.
Understanding the journey that a VIN takes online – from the time it hits your inventory to the time it leaves your lot – can help you be more efficient with your advertising, more effective with your sales processes, and ultimately more profitable. In this session Cobalt’s Melissa McCann-Tilton & Jon Quade explore the characteristics of several “VIN Journeys”, as …