October 2006

IN THIS ISSUE
Longer Warranties: How You Can Take Charge
Used-Vehicle Merchandising: Three Tips
Dealer Spotlight: Bergstrom Automotive
Happenings In and Around Cobalt
Tech Trends
Dealer Feedback
Contact us


It's the first full month of fall. Feel that nip in the air? It's a time when it's nice to be out walking the lot, but you've got a business to run and email leads to respond to. We hope the Cobalt Dealer News will make your fall more profitable!

LONGER WARRANTIES: HOW YOU CAN TAKE CHARGE

Will longer warranties mean less frequent contact with customers? A drop in customer retention? Lower absorption rates? We consider ways dealers can take charge of the situation.
read the full story
USED-VEHICLE MERCHANDISING: THREE TIPS

Is your used-car business delivering all the profits it can? Here's some advice that can make a real difference.
read the full story
DEALER SPOTLIGHT: BERGSTROM AUTOMOTIVE

Learn how Ted Gessler transformed a strong Internet department into a superstar. A tale of continuous improvements and minimal expense.
read the full story
HAPPENINGS IN AND AROUND COBALT

A top ranking for Dealix, recognition of Cobalt's growth, and events you're invited to attend in Seattle, Las Vegas, and around the country.
read the full story
TECH TRENDS

More on the unstoppable Internet ad spend, plus a study that finds technology is strengthening human relationships, at least within families.
read the full story
DEALER FEEDBACK

We want your feedback--we really do! Let us know what you like, what you don't like, and what issues you'd like us to address in the future: dealernews@cobaltgroup.com.


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