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October 2006 |
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 It's the first full month of fall. Feel that nip in the air? It's a time when it's nice to be out walking the lot, but you've got a business to run and email leads to respond to. We hope the Cobalt Dealer News will make your fall more profitable! |
| LONGER WARRANTIES: HOW YOU CAN TAKE CHARGE |
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 Will longer warranties mean less frequent contact with customers? A drop in customer retention? Lower absorption rates? We consider ways dealers can take charge of the situation.
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read the full story |
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| USED-VEHICLE MERCHANDISING: THREE TIPS |
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 Is your used-car business delivering all the profits it can? Here's some advice that can make a real difference.
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read the full story |
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| DEALER SPOTLIGHT: BERGSTROM AUTOMOTIVE |
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 Learn how Ted Gessler transformed a strong Internet department into a superstar. A tale of continuous improvements and minimal expense.
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read the full story |
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| HAPPENINGS IN AND AROUND COBALT |
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 A top ranking for Dealix, recognition of Cobalt's growth, and events you're invited to attend in Seattle, Las Vegas, and around the country.
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read the full story |
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| TECH TRENDS |
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 More on the unstoppable Internet ad spend, plus a study that finds technology is strengthening human relationships, at least within families.
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read the full story |
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| DEALER FEEDBACK |
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 We want your feedback--we really do! Let us know what you like, what you don't like, and what issues you'd like us to address in the future: dealernews@cobaltgroup.com.
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 The Cobalt Group, Inc. 2200 First Avenue South, Suite 400, Seattle, WA 98134-1408 800.909.8244 |
 The Cobalt Group is concerned about your privacy. We do not rent, sell or exchange email addresses. © The Cobalt Group. All rights reserved.
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