This month, we move on to Part 2 of our look at tips for your Internet search campaign. We also examine the relationship between dealers and OEMs in keyword bidding. Finally, we get away from the Internet long enough to look at one dealer’s approach to handling phone-ups. All that, plus Tech Trends and some news from Cobalt.

TIPS FOR A WINNING INTERNET SEARCH PROGRAM: PART 2
Last month's tips weren't enough for you? Well, we've got many more, covering everything from budgeting to measuring ROI to recognizing "disguised" Internet leads.
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KEYWORD-BIDDING STRATEGIES FOR DEALERS AND OEMS
Are dealers and OEMs competing for keywords? They shouldn't be. Cobalt explains why, and how our technology prevents it.
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DEALER SPOTLIGHT: LEE AUTOMOTIVE GROUP
Email is growing, but your phone keeps ringing. Here's how a successful dealership in southern Maine maximizes the value of phone-ups.
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HAPPENINGS IN AND AROUND COBALT
Cobalt’s 2005 eBusiness Performance Study is now available online. Cobalt and Dealix are featured in a J.D. Power publication. And Dealix gets another award.
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TECH TRENDS
It’s no surprise, but newspaper circulation continues to fall. And Google’s results drive an uptick in estimates for overall online ad revenue.
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DEALER FEEDBACK
We want your feedback — we really do! Let us know what you like, what you don't like, and what you want to read about: dealernews@cobaltgroup.com.