This month, we look at the summer selling season—how some leading Internet departments think about it, and how the media is presenting it. Hyundai of New Port Richey reports on how ProCare has increased its website traffic, and leads. All that, plus Tech Trends and some news from Cobalt.

BEATING THE SUMMERTIME SALES HEAT
Sweating because business is brisk? Or because it’s not? Either way, you’ll find some great advice on how your Internet department can make the most of the summer.
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SUMMER SLOWDOWN? NOT SO FAST.
The media is claiming this summer will be a slow time to move metal, but do the pundits really know? You be the judge.
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DEALER SPOTLIGHT: HYUNDAI OF NEW PORT RICHEY
A young, growing dealership gets a leg up with ProCare. Hear Joe Eden, Internet Director for Hyundai of New Port Richey, discuss his plans for converting website traffic into leads.
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HAPPENINGS IN AND AROUND COBALT
Dealix’s Dean Evans new role. Cobalt’s Kevin Root interview with automotivedigest.com. And Dealix and ForbesAutos.com form a partnership.
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TECH TRENDS
It’s no surprise, but newspaper circulation continues to fall. And Google’s results drive an uptick in estimates for overall online ad revenue.
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DEALER FEEDBACK
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