This month, we offer some advice on choosing a paid search provider—a checklist of what to look for, and what to avoid. Ted Linhart, head of Dominion Automotive Group in Richmond, Virginia, shares some powerful opinions on the topic of Internet marketing. And we begin a series of articles on search engine optimization with a look at the importance of smart keyword choices. All that, plus Tech Trends and some news from Cobalt.

CHOOSING A PAID SEARCH PROVIDER: A CHECKLIST
This is one partnership in which you don’t want to take a leap of faith. Use this checklist as you shop around.
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KEYWORDS AND ORGANIC SEARCH RANKING
Is your website search-engine optimized? In the first of a series of articles, we take a look at the role of keywords in a surprisingly intricate process.
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DEALER SPOTLIGHT: DOMINION AUTOMOTIVE GROUP
Chairman and CEO Ted Linhart heads a long-established, family-owned business. And he’s serious about using the Internet to keep it healthy and growing.
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HAPPENINGS IN AND AROUND COBALT
Cobalt’s Breakfast of Champions seminars conclude—and start over.
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TECH TRENDS
Find out what cars were researched most often online in the first half of 2006. And guess where online advertising will be in 2011—JupiterResearch has a pretty good idea.
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