April 2006

IN THIS ISSUE
Making the most of Internet Leads: Part 2
Tips for a winning Internet search program: Part 1
Dealer spotlight: Balise Auto Group - an Internet search pioneer
Happenings in and around Cobalt
Tech Trends
Dealer Feedback
Contact us

At ENG's Automotive Search and CRM conference, you'll learn directly from industry thought leaders how to harness the power of Internet search marketing to capture and convert more leads.

Reserve your spot now. Register as a guest of Cobalt and Dealix and you'll receive a 10% discount. Send an email to Irina Kremin at ENG, ikremin@eng-nl.com and mention you're a guest of Cobalt and Dealix.

We look forward to seeing you there!

Welcome to the April edition of Cobalt Dealer News. We have a lot to share with you this month, and we hope you'll find these articles to be informative and useful. April's issue covers effective Internet lead management and different perspectives on Internet search.

MAKING THE MOST OF INTERNET LEADS: PART TWO

This is the second of a two-part article, and focuses on finding and keeping opportunities.
read the full story
TIPS FOR A WINNING INTERNET SEARCH PROGRAM

Cobalt polls its PowerSearch Complete customers, to get their best ideas on how to succeed with Internet search. Here's what they told us:
read the full story
DEALER SPOTLIGHT: BALISE AUTO GROUP

Balise Auto Group's John Dubosh describes how the 15-store business is thriving with Internet search.
read the full story
HAPPENINGS IN AND AROUND COBALT

Every month we tell you what's happening at Cobalt and its divisions. This month: AIADA endorses The Cobalt Group.
read the full story
TECH TRENDS

A monthly look at developments that may affect your dealership. This month: search, search, search.
check out the latest news
DEALER FEEDBACK

How are we doing? What can we do better? What topics would you like us to explore for you? Send us your feedback and help guide the content that we write about. We'd also like to hear about your experiences with regard to the topics we examine. Email us at dealernews@cobaltgroup.com.


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