Will the Modern Consumer Buy a Car from You?

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Your Personal Consumer Journey Consultant will be in touch about your coverage.

Seven of the top 8 car-buying research activities occur online."

- Google ZMOT Video

Thanks!

Your Personal Consumer Journey Consultant will be in touch about your coverage.

Seven of the top 8 car-buying research activities occur online."

- Google ZMOT Video

You think you know car shoppers, but do you really? Car shopping behavior has changed dramatically, and the newest data from Cobalt’s data warehouse (the largest in the industry) takes a scientific look at exactly what it takes to sell a car to today’s shopper.

Inside, you’ll find real car-shopper insights like:

  • The average number of dealerships car-shoppers visit
  • What percent of car-shoppers visit OEM websites
  • The average length of today’s car-shopping journey
  • And yes, what made them decide to buy

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