Meet the
Modern Car Buyer
They've changed. Your marketing should too.
Will the Modern Consumer Buy a Car from You?
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Seven of the top 8 car-buying research activities occur online."
- Google ZMOT Video
Thanks!
Your Personal Consumer Journey Consultant will be in touch about your coverage.
Seven of the top 8 car-buying research activities occur online."
- Google ZMOT Video
The Cobalt Business Intelligence Warehouse Captures:
- 1,300,000 leads each day
- 5,000,000 website visits every week
- 1,000,000,000 per month
- 500,000,000 inventory searches in a year
Connect the Mobile Website Dots
Did You Know?
1 in 5 mobile visitors show intent to convert (ie.-clicking to call, getting turn-by-turn directions)
Source: Cobalt Business Intelligence
Connect the Email Marketing Dots
Did You Know?
"Email marketing has an average return on investment of $43.52 for every dollar spent."
Source: Direct Marketers Association
Connect the Brand Website Dots
Did You Know?
75% of car shoppers who visit the OEM site and the dealer site do so within the same 30 minutes.
Source: Cobalt Business Intelligence
Connect the Display Advertising Dots
Did You Know?
"We've always been astounded by the raw ROI from services and parts advertising."
— Max Steckler, Cobalt VP of Digital Advertising
Connect the TV Advertising Dots
Did You Know?
"Every Super Bowl ad spot from a manufacturer is followed within seconds by spikes in dealership website activity: visits and inventory activity that is 10–20 times normal levels."
Connect the Dealer Website Dots
Did You Know?
The top sales indicators from your dealer website are: Hours & Directions page views, VIN views, time spent on page, and total number of vehicles viewed.
Source: Cobalt Business Intelligence
Connect the Direct Mail Dots
Did You Know?
"Households receiving print catalogues shop online more often than those who do not."
Source: Comscore
Connect the Reputation Management Dots
Did You Know?
A jump from a 2 to 4 star rating results in a 64% lift in dealer website traffic.
Source: Cobalt Business Intelligence
Connect the Radio Advertising Dots
Did You Know?
"Every Super Bowl ad spot from a manufacturer is followed within seconds by spikes in dealership website activity: visits and inventory activity that is 10-20 times normal levels."
Don't lose the sale–stay present throughout the entire journey.
Because shopping behavior has changed, it's more important than ever to keep your brand in front of the consumer throughout the entire purchase journey. Cobalt's interconnected solutions streamline the consumers' path to your dealership – by maximizing your exposure, minimizing distractions and deterring them from detours.
Cobalt possesses an intimate understanding of the modern consumer purchase journey; we have unique insights into shopper behavior because of our investment in business intelligence—the largest data warehouse in the industry. This insight is not only the foundation of all of our interconnected solutions; it's an untouchable advantage for our clients.
The Cobalt Business Intelligence team collects activities, not identities. No personally identifiable information was collected in this automotive buying behavior study.
Cobalt: Navigating the consumer journey since 1995.
