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New performance measurement system helps dealers make smarter choices with their marketing dollars
SEATTLE (January 30, 2003) - The Cobalt Group today unveiled Media Tracker™, a performance measurement system that enables automotive marketers and automobile dealers to measure and to maximize the return on their marketing investments. Cobalt is the leading provider of e-business software and services to the automotive retail market.
Media Tracker, based on technology provided by CallSource, the nation's number-one provider of telephone traffic reporting and recording, is a complete, cost-effective system that tells automotive marketers and dealers which marketing campaigns are the most effective and generate the best customer response. Media Tracker provides dealers with unique, nationwide toll-free numbers to post with ads in each marketing channel-newspaper, radio, television, Web sites, billboards, direct mail or other. Media Tracker monitors all inbound calls generated by advertisements then tracks the source of each call, records the conversation, and reports the call data, including every caller's telephone number.
"The average dealership spends more than $300,000 a year in vehicle advertising costs, yet most don't have a reliable way to track or analyze the effectiveness," said Mike Martinez, The Cobalt Group's vice president of marketing. "By identifying effective advertising and providing key customer information, Media Tracker enables automotive marketers and dealers to make smarter marketing investments and increase vehicle sales."
Major features of Media Tracker include:
Reports that analyze and compare the effectiveness of marketing and advertising campaigns.
Caller information that dealers need to follow up with customers, including telephone number, advertising source, and the date, time, duration, and result of each call.
Voice and data recordings of calls that can be used to train sales reps to handle calls professionally, and to improve their abilities to turn phone leads into appointments.
Additional caller data via a phone number look-up, including, in most cases, the name and address of the caller.
Media Tracker integrates directly with Cobalt Lead Manager, to allow dealers to seamlessly record all customer information and transactions in a single application and measure true sales results.
To sign up or get more information about Media Tracker, contact Cobalt at 800-909-9244 or e-mail sales@cobaltgroup.com.
ABOUT THE COBALT GROUP
For more information about The Cobalt Group, please visit www.cobaltgroup.com or call (800) 909-8244.
About CallSource
CallSource® is based in Agoura Hills, CA and is the inventor and, since 1995, the nation's premier provider of advertising source tracking, inbound call recording, reporting, and analysis. CallSource also pioneered distance learning programs. For more information, contact Dave Kuhlman at 1-888-333-7180 or dkuhlman@callsource.com.
Cobalt, The Cobalt Group, DealerNet, IntegraLink, MotorPlace and PartsVoice are trademarks of The Cobalt Group, Inc. All other trademarks and tradenames are the property of their respective owners.
For media inquiries, please contact Cobalt's corporate communications:
(206)219-8253 press@cobaltgroup.com.
Contact Information
Cobalt Corporate Communications
Email: press@cobaltgroup.com
Phone: (206)219-8022
