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Will provide industry-leading Cobalt Nitra® e-business tools to its Retailers
SEATTLE (September 5, 2002) - The Cobalt Group, the leading provider of e-business software and services to the automotive retail market, has renewed its partnership with Mitsubishi Motor Sales of America, Inc., (MMSA) as a preferred Mitsubishi Web Site provider, the company announced today.
MMSA Retailers will have access to Cobalt's powerful Nitra® e-business tools to manage their MMSA-endorsed Web sites. This will provide Mitsubishi Retailers with more flexibility and control over their online marketing efforts while at the same time providing consistent brand identity for Mitsubishi across its dealer network. It also will ensure a seamless consumer shopping experience between MMSA's corporate site, www.mitsubishicars.com, and its dealerships.
"By renewing our partnership with Cobalt, we are providing Mitsubishi Retailers with the tools they need to sell more cars and better serve their online customers," said Chris Marshall, e-commerce marketing manager for MMSA. "Nitra is a great example why Cobalt is a recognized market leader in e-business technology for the automotive retail market and a preferred provider of services to our Retailers."
Cobalt Nitra is the first J2EE-based enterprise software platform developed specifically for the automotive retailing industry. It enables manufacturers and dealers to easily manage and maintain their online retailing programs from anywhere at anytime and gives them increased flexibility in branding their dealerships online through convenient access to manufacturer-provided images and text.
"We are very pleased to continue our partnership with Mitsubishi and are particularly excited to introduce Nitra as an e-business solution for their retailers," said Terry Smail, Executive Vice President of Global Client Services of The Cobalt Group. "This industry-leading technology provides retailers with unparalleled flexibility and control over their Web sites enabling them to sell more cars and services to their customers."
Nitra's flagship applications - Cobalt Website Manager for Nitra, Cobalt Marketing Library Manager for Nitra and Nitra User Administration - offer the most comprehensive site management, publishing, storage and administration capabilities in the industry.
About Mitsubishi Motor Sales of America - All Mitsubishi Motors North American sales, finance, manufacturing, research and development operations are overseen by Mitsubishi Motors America, Inc. which will be consolidated into Mitsubishi Motors North America, Inc. (MMNA) early in 2003. Mitsubishi Motor Sales of America, Inc. was established in 1981 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles, including coupes, convertibles, sedans and sport utility vehicles through a network of more than 580 dealers in the United States. For more information about Mitsubishi Motors, please visit the Web site at www.mitsubishicars.com.
For more information, contact Chris Marshall, E-commerce marketing manager at 714-372-6412.
Contact Information
Cobalt Corporate Communications
Email: press@cobaltgroup.com
Phone: (206)219-8022
