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e-Business applications from The Cobalt Group designed to assist dealers, better serve customers
New Orleans, LA (January 28, 2002) - Chrysler, Jeep® and Dodge dealers will be provided and trained with a new customer relationship management (CRM) tool to help them better serve current and potential customers. Cobalt Lead Manager 2.1 rolls out to Chrysler Group's dealers this month, enabling dealers to manage all customer communications through a single Web-based application. The announcement was made today at the National Automobile Dealers Association annual convention in New Orleans.
The Cobalt Group, the leading provider of automotive e-business software, developed Lead Manager with the Chrysler Group. Lead Manager gathers all incoming Internet, off-lease, phone and in-person leads and quickly distributes them to the appropriate salesperson via e-mail, cell phone or other wireless device. Features such as next-action prompts, management alerts and search functions enhance dealership business practices throughout the customer sales process - and even after the sale for service-oriented activities.
"Lead Manager gives our dealers a tool to better service customers more efficiently. This is a 'must' in the competitive dealer environment," said Christine MacKenzie, Vice President, Dealer Operations, Chrysler Group. "Lead Manager underscores the Chrysler Group's commitment to its dealer body," added MacKenzie. "We want to assist them in managing their customers and prospects and ultimately selling more vehicles."
"Lead Manager is an easy-to-use tool that has helped us to prioritize incoming leads and provide timely responses and follow-up that customers expect, " says Larry Glick, Bancroft Motors, Worcester, MA. "With Get-A-Quote, our showroom traffic has increased. And we're finding that once people see and drive our vehicles and experience our responsive sales and service representatives, they become repeat customers."
Before the new program is implemented, dealers receive half-day, in-store training sessions conducted by a dedicated field service consultant from Cobalt.
"By universally adopting Cobalt Lead Manager and providing in-store start-up training and service to dealerships, DaimlerChrysler and its dealer partners have taken a necessary step to deliver a consistent and powerful service to their customers," said Terry Smail, Executive Vice President of Sales and Client Services for The Cobalt Group.
Lead Manager is designed to help dealers build the foundation for long-term customer satisfaction and future marketing campaigns by creating an integrated customer and prospect database.
For more information, please visit DaimlerChrysler at www.daimlerchrysler.com or www.media.daimlerchrysler.com.
Contact Information
Cobalt Corporate Communications
Email: press@cobaltgroup.com
Phone: (206)219-8022
